Innovation is a word that seems slowly sliding toward being a cliché. Let me try to breathe life back into the term and suggest how you might use it in your practice, right now, during this emergency.
Here’s the best definition I’ve heard. Innovation delivers unexpected value to customers who wish they had thought of themselves.
Consider the important words. “Unexpected” means the innovator prepares for the all too common resistance to change. “Value” is return on investment. It may be monetary; it may be social. Value isn’t value until it rewards the efforts of others. The rest is obvious…
Or is it?
Go beyond all you to do help your clients win the careers they’ve always deserved. Provide a person-to-person connection. Now more than ever, listen as you qualify and serve your clients. Now more than ever, recognize how lonely and, perhaps, afraid they may be. Now more than ever, genuinely compliment them for all they’ve done in their careers. Now more than ever, stay with them until the job is done.
The old saw about having to make sacrifices is true. However, a truly valuable sacrifice is a convenience you give up so you can serve others better.
Give up worksheets. Replace them with human contact.
Give up automated voicemails. Replace them with words that encourage and deliver.
Give up relying solely on websites. Augment them with useful posts to the markets you serve.
In 2009 and 2010, swine flu caused 60.8 million illnesses, 273,304 hospitalizations and 12,469 deaths in the U.S. You’re forgiven if you didn’t recall those terrible tolls, even though it happened just ten years ago.
There is a good chance your grandchildren will not even know all the things you did during the Corona Virus pandemic.
Even if it’s just a single, caring conversation, you are doing good. You are helping.
Aren’t we supposed to be in a helping profession?
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