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John Suarez, MBA, CPRW
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From Seven Pages to One

Posted By Administration, Wednesday, May 6, 2020


Once again we showcase the work of one of our conference contest winners. Mary Carden is a résumé writer for Job Market Solutions in Raleigh, NC. She joined PARW/CC in early 2019 and obtained her CPRW credential shortly thereafter. The sample she’s sharing is for a leader in the global non-profit space (John Smith), who came to Job Market Solutions seeking a document that would cement his professional reputation and attract more engagements, as he planned to dedicate the remaining years of his career to philanthropic work.

What was your primary marketing challenge with this client?

“John’s existing seven-page CV was up to date but far too long and far too detailed. It listed decades of work experience, as well as numerous skills, publications, presentations, and board memberships. But it lacked two things: a logical narrative and a clear presentation of John’s core value proposition.”

“I wrote a concise, one-page document that John could share with potential business partners, conference organizers, non-profit foundations, and other decision-makers. I was choosy about what information made the cut, and coordinated closely with John about which experiences and projects were most essential for his intended audience.”

“I featured “Career Highlights” from John’s recent positions in the grey sidebar, making explicit the outcome of each project to clearly show the benefit he delivered. The sidebar also serves as an overview of his offerings, which include management consulting, financial operations, regulatory compliance, and novel technology applications.”

The right side of the page covers the past 20 years of John’s professional career, excluding a few early positions with for-profit companies. Using no more than five bullet points per position, I incorporated themes of executive leadership, fundraising, client relationships, and management of blended teams of technical and non-technical resources.”

“To keep the résumé to one page, per John’s request, I used a single bullet (in the sidebar) to show that John had numerous publications and presentations. From the résumé, that information is easily accessed via a hyperlink to his LinkedIn profile. Other important information from the original CV was revised, organized, keyword-optimized, and migrated to LinkedIn to make John’s online profile searchable and discoverable to important players in the global humanitarian space.”

What advice do you have for people who might be just getting started in this business?

“I would recommend making LinkedIn your primary social media platform. Connect with hiring managers and recruiters in your focus job markets and read what they post! You will glean valuable insights on their current priorities, understand the transitions happening at their companies, and even gain access to real-time job postings that often aren’t available on other job sites.”

Would you like to see your work featured in a future Résumé Magic column? Click here to send your submission for consideration.

 

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