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wrote on the General: Discussion Group wall: Want a quick test to see if brand shines out in your LI profile? Consider the ABOUT section. Once again, LI has used a misleading title. Your brand must reside there. That means it isn't about you. It should be about how your brand helps people sign up with you. So what about that quick test? Here it is. Open your profile. Copy your "about" section and paste it into a word document. Then use Find and Replace to find every instance of "I" and replace it with "I." That will give you the number of times you refer to yourself in the first person. Fewer is better. Use this same test for your clients, when you draft their brands.
Posted Friday, May 29, 2020
Suzanne Kenney registered for the event Spotlight on You Webinar.
Posted Wednesday, May 27, 2020
Stephen M. King registered for the event Spotlight on You Webinar.
Posted Wednesday, May 27, 2020
Holly Waite registered for the event Spotlight on You Webinar.
Posted Wednesday, May 27, 2020
Andrew McKenna registered for the event Spotlight on You Webinar.
Posted Wednesday, May 27, 2020
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Watch for our Spotlight Newsletter Coming on Monday, March 2, 2020
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