Career Coaching

Marketing a career coaching practice can feel overwhelming, especially when you’re trying to balance client work with content creation, outreach, and business development. The key to growth in 2025 isn’t doing everything; it’s doing the right things consistently. Here’s what does and doesn’t work when it comes to marketing your coaching services. What Works: Thoughtful […]

You’ve worked hard to support your clients. And it’s a wonderful sign when they come back and ask for your help in updating the document you wrote. But how easy it is to fall into the routine: Adding a new job or new credential is straightforward. But it is the context that really adds the […]

The new PARWCC Interview Institute is launching at the perfect time. AI-enhanced résumés and AI-generated job applications are flooding hiring systems. Interviews are fast becoming the centerpiece of hiring decisions as the most trusted way for employers to validate and evaluate candidates. Now more than ever,  interviews are the high-stakes conversations that make-or-break careers. One […]

My message to all my clients is always to have an updated resume. And in this marketplace, with the upheavals in employment, including many unexpected layoffs and shifts in the employment economy, it is even more critical.  I constantly coach my clients to have an updated resume on file. I encourage my clients to maintain […]

After 35 years, I will fully retire on December 31, 2025. Back in 1990 when Frank Fox and I launched The Professional Association of Resume Writers – PARW (later to become PARWCC), little did we know it would lead to a National Update Your Résumé Month in 2000 (Thank you Laura DeCarlo). The principal mission […]

If you’re thinking about becoming a career coach or you already coach but want to elevate your skills, you’ve probably asked: Do certifications really matter? The short answer is yes, but not all credentials carry equal weight. In a crowded coaching marketplace, having a respected certification helps you stand out, attract more clients, and demonstrate […]

Whether you’re a résumé writer, career coach, or job search strategist, getting certified is a smart investment. But which certification is right for you? PARWCC offers three industry-leading credentials: Certified Professional Résumé Writer (CPRW), Certified Professional Career Coach (CPCC), and Certified Student Career Coach (CSCC). Each serves a different professional path. Here’s a breakdown to […]

Job Fairs, Career Fairs, and Career Days may be excellent tools for job seekers and career coaches to support career management goals.  Career fairs are also tremendous opportunities for career coaches to build business and for recruiters and hiring managers to build talent pipelines. Many communities hold career days or job fairs. Some are very […]

The typical approach to job fairs can often feel like an overwhelming activity – with dozens or even hundreds of other job seekers lined up to speak with a limited number of recruiters and opportunities. Everyone has a resume, pretty much the same elevator pitch, and they all dress for success.  In such a highly […]

Exploring the emotional impact of “stuck sessions” on both coach and client   Hey friends and colleagues, You’ve tried it all — career inventories, personality tests, vision boards, goal-setting sessions, open-ended coaching questions, even the classic “Where do you see yourself in five years?” All your best tools.  But nothing’s clicking.  The client you’ve been […]

The hopeful candidate is dressed for success in a suit and tie. He smiles at the camera, takes a calming breath, and clicks his laptop keyboard to start the interview. Within seconds, the mechanical voice of the interviewer glitches, repeating one phrase over and over. The candidate sits helplessly by, watching his opportunity dissolve in […]

How natural it is for us to encourage our clients to “network.” But, are we educating them on how to network well?  Before you answer “yes, of course!” let’s look at two definitions for that term. You’re about to read the one so many of our clients (and some of our colleagues) rely on. Sadly, […]