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Generative AI Master Series: Innovations for Career Services

The Resonant Résumé: Design Principles to Strengthen Client Brand and Remain ATS Compliant Master Series

Live Series: Wednesday, October 22 and October 29, 2025 1:00 – 2:30 pm ET

What Is the Resonant Résumé: Design Principles to Strengthen Client Brand and Remain ATS Compliant Master Series

In today’s competitive job market, a résumé needs to do more than list qualifications—it must visually reflect a client’s unique brand while navigating the ever-changing demands of Applicant Tracking Systems (ATS).

In this hands-on Master Series, you’ll gain practical design techniques to elevate your résumé writing craft. Learn how to incorporate branding attributes—color, shape, spacing, and layout—using only native Microsoft Word tools, without sacrificing ATS compliance or professionalism. Discover how to move beyond generic templates and confidently create visually distinctive, personalized résumés that capture attention and deliver results.

Whether you’re new to résumé design or ready to level up your visual branding skills, this session will help you:

  • Identify brand-aligned visual elements for every client
  • Use color and shape strategically to enhance readability and appeal
  • Apply formatting with purpose to achieve balance and harmony
  • Avoid common design pitfalls that interfere with ATS readability
  • Manage files efficiently to preserve document integrity

You’ll leave empowered to create modern, customized résumés that not only look good—but work.

The Resonant Résumé: Design Principles to Strengthen Client Brand and Remain ATS Compliant Master Series

Member Cost: $249
Non-Member Cost: $299

(No certification included in this program)

What to Expect

  • Identify brand-aligned visual elements for every client
  • Use color and shape strategically to enhance readability and appeal
  • Apply formatting with purpose to achieve balance and harmony
  • Avoid common design pitfalls that interfere with ATS readability
  • Manage files efficiently to preserve document integrity
  • Resume design project after each week (Week 1: Individual contributor & Week 2: C-level)
Denis Bitler

Meet Your Instructor – Tammy Wyllie

Tammy is a career services practitioner and resume writer with over a decade of combined experience in Advertising, Marketing, Recruitment, and Workforce Development.

As a trusted resume writing expert, she serves on the PARWCC grading committee and has been contracted with Randstad RiseSmart for three consecutive years.

She uniquely leverages her trifecta of skills in Design Strategy, Marketing, and Career-Positioning to amplify client value and help them secure quality interviews.

She is also the owner of ResumeSmith, a boutique resume-writing service. Here, she has crafted resumes for clients spanning diverse industries, demonstrating her versatility and expertise in the field. 

Beyond her professional endeavors, Tammy remains a passionate advocate for the arts. She regularly explores exhibits and participates in weekend art crawls throughout Charlotte and New York City. She also captures whimsical abstract strokes on terracotta plant pots, rekindling her love for creativity and inspiration.

Why PARWCC? Voices from our Community

The CPRW Certification is the benchmark for being a recognized résumé writer.

Debraca R Testimonial

Investing in the continuous training and education provided by PARWCC makes me a trusted advisor…My hobby turned into a 5-figure business in one year because I invested in my education and received the career coaching credential from PARWCC.

Debraca R.

Agape Career Counseling Group
Dustin B Testimonial

PARWCC’s extensive library of resources, networking opportunities, and career services insights have significantly enhanced my ability to deliver exceptional services to my clients…and equipped me to help job seekers achieve their career goals with confidence and expertise.

Dustin B.

417 Resume Renovators
PARWCC Code of Ethics Badge

I was fortunate to be a part of the 1st cohort of the Certified Student Career Coach (CSCC), and Dr. Saunders’ expertise, homework exercises, and her breadth of resources enhanced my understanding of the material by providing practical hands-on exercises.

Towanda W.

Coach for New Life
Tali S Testimonial

I’ve gotten so much value out of being part of this community! I love the monthly networking calls and webinars included in the membership, and attending the in-person Thrive! conference was truly a highlight of the year for me.

Tali S.

Bold Career Talk

    “Here’s to the beginning… if you’re ready to dive in, I’m ready to share.”