Back to Biz Season: Turning September into a Revenue Driver

You know the feeling, that post-Labor Day rush when your inbox starts to stir, your website traffic ticks back up, and clients you haven’t heard from since June reappear like cicadas?

Welcome to Back to Biz Season.

While January may be the official kickoff of the calendar year, there’s something in our psychology that makes September a power month. Getting back to routines, sending kids back to the classroom, and the coming turn of the seasons creates a widespread reset that’s sneakier than the new year’s resolution, but just as significant. 

In our line of work, it’s one of the most valuable times to revisit goals, launch new programs, reignite relationships, and plant seeds that can grow well into Q4 (and beyond).

Let’s talk about how to prepare and capitalize on this trend with real, revenue-driving strategies that will help you make the most of this uniquely productive time of year.

Why September Matters More Than You Think

The mindset shift that creates a clean slate in September is legit. Research even backs it up, showing that this “fresh start effect” motivates people to act on goals they’ve put off, including everything from health changes to career moves.

Our clients are re-evaluating. They’re reflecting on what hasn’t happened yet this year. They’re realizing the clock is ticking, and whether they’re job seekers, career changers, or leaders in transition, we can be the catalyst that helps them move forward. 

Here are some ideas on how to get into position and be proactive in leveraging the coming “second new year’s resolution.”

Three Ways to Jumpstart September

1. Reignite dormant leads.
   Remember the people who ghosted you in June with “let’s talk after vacation”? 

Now’s the time to follow-up. 

Prospective clients are shopping around, delaying decisions, and more distracted than ever, and the simple outreach of “Are you still planning to make a move this year?” or “Is September your reset month?” could bring them back from the dead…and put some dollars in your bank account. 

2. Launch a mini offer.
   Not ready to roll out a full program? No problem. A low-lift workshop, LinkedIn audit, or salary strategy session is a great way to capture attention without overcommitting or putting more time into a concept before getting feedback from the field. 

September is decision-fatigue season, and if you’re the one who helps people say yes more easily, you’ll win the client.

3. Create your own Q4 runway.
   Don’t wait for the holidays to realize you missed your revenue goals. Reverse engineer the gap between your goal and your current revenue, and figure out what you need to do to make it happen! 

Use September to ask yourself: what are you offering, when are you promoting, and how are you building urgency or incentive to make people act?

We’re in a critical mini business-building cycle, available to us only between Labor Day and the holidays, so take advantage of it! 

Try This: My Mini “Back to Biz” Plan

Here’s a simple 5-day business reboot you can do this week:

• Day 1: Reconnect. Email 5 past clients or prospects. Keep it casual, see how they’re doing, and ask how you can help.
  
• Day 2: Update your website/LinkedIn with fresh language that speaks to fall energy, new offerings, and the outcomes we all want to see by year end.
  
• Day 3: Post something on social media about how you’re helping with the “new season, new goals” psychology hitting the waves right now. 

• Day 4: Brainstorm a quick-turn fall offer, something fun, useful, fast to deliver, and irresistible to buy. Put it out there immediately!
  
• Day 5: Map your fall calendar: what’s getting you to your next revenue goal?
  

The Bottom Line

Summer slows us all down, and that’s okay. It means we’re revved and ready to go for the September ramp-up. It’s not just “back to school,” it’s back to business, and if you treat it like a mini-January, you’ll be amazed at what you can accomplish before the year is out.

Whether you’re tweaking services, reconnecting with your network, or putting together a promo to spark engagement, now’s the time.

The season isn’t just changing, your momentum is, too.