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AI Won’t Replace Coaches — But Career Coaches Using AI Will Replace Those Who Don’t

PARWCC Repositions Its CDCS Certification to Help Career Professionals Differentiate in the AI-Driven Hiring Era

[St. Petersburg, FL], November 5, 2025 – As AI continues to redefine how candidates are sourced, screened, and selected, the Professional Association of Résumé Writers and Career Coaches (PARWCC) has repositioned its Certified Digital Career Strategist (CDCS) program to meet the evolving demands of digital-first hiring and help career professionals stand out as trusted experts in an increasingly automated world.

“GenAI has brought a level of sameness to how professionals present themselves online. The real challenge now is standing out while existing on the same digital playing field as everyone else,” said Margaret Phares, Executive Director of PARWCC. “Digital visibility no longer lives only on LinkedIn. AI-driven search can find you across multiple platforms, and clients need experts who understand both the tools and the human strategy behind them. CDCS equips career professionals to be that expert.”

A Redefined Credential for a Transformed Profession

Today’s job seekers need more than résumé guidance. They need a strategy. Career coaches and résumé writers are being asked to help clients manage their entire professional brand across multiple platforms, using AI and digital tools in ways that enhance—not replace—the human element.

The newly expanded CDCS certification is built around that intersection: understanding how technology shapes hiring while preserving the human storytelling and strategy that drive real results.

“LinkedIn is still relevant, but it’s only one piece of a much larger digital identity,” said Robin Reshwan, CDCS Director and Vice President of Talent Management at a global technology firm. “The professionals who know how recruiters actually search, evaluate, and decide will define the future of coaching. CDCS gives them the frameworks to do that.”

The five-session certification provides tools and frameworks that help coaches elevate their practice, expand revenue potential, and deliver more value to their clients. Participants learn how to:

  • Integrate clients’ digital job search activities into a cohesive, results-driven career strategy
  • Use AI responsibly for résumé writing, branding, and coaching efficiency — keeping the human story at the center
  • Understand recruiter behavior, AI tools, and algorithms to help clients “check all the boxes” while still differentiating themselves
  • Guide clients in managing online reputation and visibility across multiple platforms
  • Translate recruiter data and hiring trends into actionable coaching strategies that improve job search outcomes

The program is available as a five-week live series or a self-paced format. Graduates earn the CDCS designation, a digital badge, and a one-year membership in the CDCS community as part of their PARWCC membership, which offers ongoing updates, resources, and professional collaboration.

Why It Matters Now

AI has transformed the hiring process and the coaches who understand that transformation are the ones positioned to thrive.

LinkedIn’s new AI Hiring Assistant and Predictive Career Path Analysis tools are reshaping how recruiters source and assess candidates, while video content is being prioritized for visibility. Recent research shows:

  • The average hiring process now spans about 68 days, with roughly 11 days between interviews.
  • 50–75% of job seekers use AI tools in their search, while more than 75% of employers rely on technology for screening, including 98% of Fortune 500 companies using ATS systems.
  • Customized résumés see a 115% increase in interview rates compared to generic versions.
  • Remote-only roles have dropped below 20%, signaling a return to geographic hiring.
  • Applications via Google Jobs generate roughly 3× more responses than those submitted through LinkedIn job posts.

“These numbers reflect how complex and competitive the hiring landscape has become,” said Doug Phares, CEO of Silverwind Enterprises and PARWCC advisor. “The future of coaching lies in mastering both the technology and the strategy. CDCS helps professionals bring together the AI world and the human element — using data to drive better, faster outcomes.”

Enrollment for the next live CDCS series is now open, with sessions on November 12, 19, December 3, 10, and 17 from 5:00–7:00 PM ET.

For full program details or registration, visit https://parwcc.com/certified-digital-career-strategist-cdcs/.

About PARWCC

Representing nearly 3,000 professionals in more than 40 countries, the Professional Association of Résumé Writers and Career Coaches (PARWCC) sets the global standard for credentialing, continuing education, and ethical practice in the career services industry. Since 1990, PARWCC has empowered résumé writers and career coaches to elevate their expertise, grow their businesses, and help job seekers succeed in an ever-changing world of work.

Editor’s Note:

The redefined Certified Digital Career Strategist (CDCS) program integrates cutting-edge insights on AI tools, recruiter search behavior, and cross-platform visibility. As hiring continues to evolve, CDCS helps career coaches bridge the gap between technology and human strategy, positioning them to guide clients toward stronger differentiation, smarter use of digital tools, and more productive job search outcomes.

Director Robin Reshwan is available for comment on digital visibility, AI in hiring, and how career professionals can help clients stand out in today’s technology-driven job market.

News from PARWCC!

 

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Certified Digital Career Strategist LIVE Cohort starts next week! Get your spot now to enhance your practice with this critical credential to market your clients across digital platforms. This comprehensive program equips you to create a powerful digital brand for yourself and your clients. Get the strategies you need to establish a strong online presence and consistent marketing.

 

Want in-depth information for top-tier tech interviews? Get the strategies and tactics your clients need on the 19th with Chaz Flood. You will leave this immersive session with practical frameworks, sample scripts, and coaching tools you can use now.

 

The job market is a confusing tangle right now. Learn what you need to know to coach your clients with Stephanie Renk’s PARWCC blog below that collates the information you need in effective strategies you can use now. Get the competitive edge to help your clients and your practice.

 

Do your clients ask about posting ‘hire me’ videos? Read an opinion article about this controversial topic in the “Things We Found Interesting” section below. Also find details about Amazon’s recent layoffs and the Talent Acquisition Trends heading our way in 2026.

 

Webinars and Sessions

 

November Specials

 

November

 

Coaching Beyond the STAR Method

 

1:00 PM ET
Weds., Nov. 19

 

FAANG and top-tier tech interviews are rigorous, structured, and unlike anything most clients have faced before. As coaches, understanding the hidden mechanics can make or break your client’s success. In this session, ex-AWS recruiter and career coach Chaz Flood will give you an insider’s playbook for helping clients navigate FAANG interviews. Get the details on:

  • Leveling and Evaluation
  • Interview Flow
  • Etiquette and Best Practices
  • Team Matching
  • Negotiation Insights

 

Register Here

Proof: This Program Changes Your Coaching

 

“CDCS is one of the best programs that PARWCC offers. The information Robin provides is timely, strategic, and precisely the insight a good coach and resume writer needs to stay current with hiring process trends and emerging technologies from ATS providers and real-world AI usage in hiring. Great coaches are only as good as the relevant, up-to-date market information we have to guide our clients, and the CDCS course hits the sweet spot. I couldn’t be happier with my certification and the ongoing support and credentialing.”

 

— Kristina Drobocky Baitoo, CPCC CPRW CIC CDCS

 

Save Your Spot

Cooling and Confused, but Cautiously Optimistic

 


The US job market is currently cooling to a strategic near-standstill, evidenced by fragmented data showing a slight dip in private payrolls and slowing growth. To thrive, job seekers must focus on quantifying outcomes on their resumes and target narrowly by tailoring every application. Key learnable and coachable skills emerging as essential differentiators include data literacy, collaboration, and cross-functional experience, which clients should highlight alongside transferable skills to navigate a market that rewards precision and strategic alignment. Make readiness and results the competitive edge to back up your clients’ career pivots.
Read More

Things We Found Interesting

 


Should You Post a “Hire Me” Video During Your Job Hunt?
Read More

Talent Acquisition Trends 2026: Human-AI Power Couple
Read More

Amazon Cuts 14,000 Jobs; Microsoft Admits AI is ‘Labor-Reducing Tech’
Read More

Member News and Updates

 

Join the Conversation!

Neena Mody 

  “I had a couple of questions regarding a U.S.-based client’s resume I am working on. My client is the head of strategy and BD for a company based in the healthcare industry and he has led/managed/supported several M&A transactions across his career.

My questions are:

 1) How should the M&A transactions be presented? Should they be mentioned role-wise or as a separate table titled “Select Transactions”?

 2) If one chooses to use a separate table (Select Transactions), should this table be placed right after Professional Experience section or after Education section (at the end of the resume)? I would ideally also like to highlight my client’s education since he has completed his Masters from an Ivy League”

 

What’s your take? Add your comments to the PARWCC forums and find more resources for members.

 

            

 

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The Job Market September 2025: Cooling, Confused, and Cautiously Optimistic

The U.S. job market is still standing, but it’s getting harder to read. September’s labor data came out in fragments due to the federal government shutdown, leaving economists and career professionals piecing together clues from private reports, alternative indicators, and early-October trends.

Here’s what we know (and what we don’t) about where hiring is heading, and what that means for job seekers.

The Data We Do Have

Because the official Bureau of Labor Statistics (BLS) report for September was delayed, we have to rely on proxy indicators such as the ADP Employment Report, weekly unemployment claims, and “shadow” data models.

  1. Private Payrolls Dipped Slightly

ADP’s National Employment Report estimated that private-sector payrolls fell by 32,000 jobs in September. That’s the first negative print in over two years, reflecting slower hiring and a wave of small-business pullbacks.

  • Small and midsize companies were hit hardest, while large employers still added roughly 33,000 jobs.
  • Health care and education were bright spots, while professional services, manufacturing, and leisure/hospitality saw cuts.
  • Wages rose 4.5% year-over-year, showing ongoing pay pressure even as hiring cooled.
  1. Unemployment Likely Steady Around 4.3%

According to a real-time estimate from the Chicago Federal Reserve, the unemployment rate likely held at 4.3% in September, unchanged from August. That means job losses haven’t yet triggered broad layoffs, but the margin of safety is shrinking.

  1. Weekly Claims Crept Up

Unemployment claims ticked up to about 235,000 in early October, suggesting small upticks in layoffs but still historically low. Economists describe this as “a soft landing, not a free-fall.”

  1. Shadow Estimates Suggest Subdued Growth

Private analytics from Carlyle Group’s “shadow labor report” estimated a modest gain of 17,000 jobs, roughly flat compared to the prior month. Taken together with ADP’s negative number, this suggests one key message: the job market has cooled to a near standstill.

What It Means in Real Life

  1. For Job Seekers

This is a “prove-your-value” market.

When companies are cautious, they don’t stop hiring—they become selective. Here’s what that means:

  • Your résumé needs to quantify outcomes, not duties. Employers want ROI on every hire.
  • Target narrowly. Broad, generic applications aren’t working. Tailor your résumé and cover letter to each opportunity.
  • Show adaptability. Cross-functional experience and soft skills – like collaboration, leadership, and data literacy – are emerging differentiators.
  • Negotiate holistically. With wages stabilizing, consider non-salary perks like hybrid flexibility, extra PTO, or professional development funding.
  1. For Career Changers

With fewer openings, pivoting takes more planning. Leverage your transferable skills, highlight measurable wins, and back them up with training or certifications relevant to your new path.

  1. For Employers
  • Keep hiring pipelines warm. Even amid caution, waiting too long to fill roles increases costs and burnout.
  • Focus on internal mobility – upskill or redeploy current staff before adding new headcount.
  • Communicate stability and purpose. Job seekers are prioritizing culture, security, and leadership transparency.

What’s Next

Economists expect a clearer picture once the official BLS data is released – possibly showing flat to slightly positive job growth and wage gains near 4% year-over-year.

The overarching trend: The labor market is cooling, not collapsing. The “great reshuffle” era is behind us, replaced by an economy that rewards focus, readiness, and results.

Final Takeaway

In times of uncertainty, clarity becomes your competitive edge.

If the last few years were about chasing opportunity, this season is about alignment and precision. Whether you’re updating your résumé, re-evaluating your career direction, or coaching others, the message is the same – slow doesn’t mean stopped. It means strategic.

Equip Every Client with Wisdom

All the clients you’ve ever had, all the clients you will ever have, have one thing in common. They are uninformed about how to win rewarding careers. If this were not so, why would they seek you out?

Even so, many arrive with a collection of tips & tricks they got from that universal “career coach,” ChatGPT. 

In this article, I’ll help you equip your clients with wisdom they need to succeed in their careers—for life! You, as a career professional, can use the same approach to be exceptionally well prepared to close more sales and serve more clients better…even if you know very little about their fields.

The solution is right before your eyes in LinkedIn’s (LI) groups. But, as so often happens, LI does a poor job of helping its members get the most from that feature. Below, I’ll help you guide your clients to the best groups and use them very well to obtain wisdom, network with the best, and have great jobs seek them. 

A LI group is a collection of members who know and serve the needs of those in a given career field. There at least two million such groups. 

However, not all groups are created equal. Too many are filled with unsupported opinion, off topic content, and dubious, if not toxic, “tips & tricks.” The best groups are vibrant communities of interest, consistently delivering worth that grows in depth and value. 

Groups are a commanding avenue to showcase our clients’ brands. Position your clients as leaders in these groups and the best jobs will find them.

To start, have your clients open LI, place their cursors in the “Start” box, and enter key words relating to their career fields. Here’s an example for someone pursuing a career in marketing.

Have them click “Marketing in Groups” and enter key words related to their career field. They will see a list of groups…some 131,000 of them! 

Sadly, these results cannot be sorted. But here are measures of goodness your clients can use to find the best groups for them.

Bigger is better. 

Older is better. 

Moderated is required.

Since you will guide your clients to be active, respected members of their groups from the very beginning, suggest they join only one or two. Becoming a member in many groups can work against their needs. Your clients would be swamped with notifications and feel pressed to respond to them all. Being in a group must never be compulsive. Later you’ll see how your clients can get great returns on their time by spending about 20 minutes a week supporting group members—the very people who should be in their networks.

Have them click on one of the largest groups. They will see information that will help them enormously. Just below the name of the group will be your clients’ connections who are already members. They can use those connections to ask for opinions about the value of joining.

The description of the group is next. The more a group offers, the better. Of course, your clients should read the next section, the group rules, carefully. Many rules end with this sentence: “We operate a one strike and you’re out rule, we will remove you from the group if you break these rules.”

At the upper right of the page are the Group Admins. Have your clients click on each of them. Are they credible? Are they current? Are any of them in your clients’ networks? 

If the group seems credible, have your clients click on the blue “Request to join” button. Because that sends a “canned request,” they should follow up with an offer of value quickly.

Have them email the group “owner.” They should say if they are accepted, they want to be as useful as possible. Have them ask the leadership which subjects are of greatest interest to the group. That approach will put them head and shoulders above all the rest whose first impression was the “canned” LI message…something about as personal as an invitation from Publishers’ Clearing House!

Your clients should receive a note accepting them into the group and an answer to their inquiry. If no answer is forthcoming, have your clients scan the posts. What seems to be most important? Your client should post on those few subjects.

These guidelines will make it easy for your clients to get the most value from their membership. Have them draft their posts in Word for three reasons. First, it’s a lot easier to proof and edit the drafts. Second, they will also see how close their words are to the approximate 1,300 character limit (including spaces and hashtags) for posts. Third, they will have a ready record of which subjects they posted about recently. Over time, it’s a good idea to update posts from months past. That keeps people current and saves your clients time.

Help them write compelling headlines. As an example, I’ve included part of one from one of my posts: 

 

“Would you hire my dog? 

I am a hard-working, self-starting, great people person with good communications skills. So is my dog, Archie. (That’s a picture of him.) I’ve seen similar descriptions in hundreds of résumés I’ve reviewed…So why load the top of your résumé with such a mixture of traits and nice-sounding words?…Hiring decision makers…must know how you’ll make their organizations more money than it takes to hire you…in the first line of your résumé. Have it and you go to the top of the stack. Miss it and your document goes into the shredder. Questions? Contact me any hour of any day or night.”

 

The text should offer what valuable actions members should take but never describe how to take those them for two reasons. First, outlining an important method is giving away value—something you and your clients must never do. Second, it helps keep the post concise. Also, from time to time, they can include a call for action. Clients should add hashtags at the end of each post so their words can be found easily. The characters in the hashtags count against the total number of characters.

Only one step remains. Find a useful graphic or, better yet, a video. They can search Google but take care to observe copyrights. At the top of the search results, your clients should click on the “Tools” button, then “usage rights.” Clients may find more unrestricted images if they add the word “clipart” to their search terms.

Clients can also post on LI in general. Nothing could be easier. If you don’t see a place to start your post after you sign in, click on the “Home” icon at the top of the page. LI also offers the chance to write an article. 

Writing articles is a poor use of your clients’ time. Yes, articles can be longer. But the number of views will be much smaller. The post you saw above generated one hit about every 12 seconds for five days straight—more than 700 views. The last article I uploaded to LI generated 37 views—over three months!

When clients post to LI in general, they will soon see information about the number of comments, “likes”, and views their posts gained. 

These are the keys to great networking. Have your clients click on the comments. They can then respond to keep the conversation going with people who already “know” them. The same is true for the “likes.” 

They should also click on the number of views. That will let them see where the viewers work, what their job titles are, and where they are physically located. This information is good quality control for their posts. Are they reaching those with job titles who might hire them? Is the message seen in the geographic area where your clients want to work?

When they post to a group, they won’t see the number of views and its supporting information. But they will see “likes” and comments which they should treat in precisely the same way. 

There is another little known value to posting to a group. Each LI member is authorized a specific number of emails each month. If they exceed that number, LI charges $10 for each excess InMail! However, there are no limits to the emails your clients send to members of groups to which they belong. 

Emails are the gateway to great networking. Here’s an example I use when someone from the Eagles Transition Assistance Group (which caters to full colonels leaving the service) “likes” one of my posts:

 

“If it wasn’t for considerate people like you who take time to offer feedback and comments, I’d never know if what I post is of value. Thank you.

May I offer something back? As a senior executive career coach with 30 years’ experience and retired USAF O-6, I was forced to guess at the value you offer in your profile. Most hiring managers can’t, and won’t, do the same. They have never served on active duty.

I would be happy to set aside some uninterrupted time for a transition strategy session. If that appeals to you, please suggest some days and times for us to talk. I observe Central Time.”

 

Help your clients draft similar “templates” they can modify easily to respond quickly. They will soon find true networking fun and the resulting requests for their résumés rewarding.

Suggest your clients post once a week to each group. LI says that those who do receive four times the responses of those that don’t. It shouldn’t take more than 20 minutes to write and post a contribution.

Remember to charge for this service. You are equipping them with wisdom they can use for the rest of their work lives. Therefore, quote the investment wisely.

I don’t use the word “investment” lightly. Consider clients targeting a career field paying about $60K a year. Each week they aren’t earning that salary costs them the $1,150 they didn’t earn. If they invest $850 with you, and you help cut their job search by just four days, they will have made up that amount before their first day on their new jobs. Remind them a job search at the time I wrote this took six to eight months!

We are not in the business of “selling” tips & tricks. Those rank close to posts that promise you’ll lose 20 pounds in four days and warn you to wrap your feet in aluminum foil at bedtime!

We offer opportunity. We offer rewarding careers that enhance the lives of our clients and their families, often for years to come. 

We offer wisdom.

The Foundation for Rapid Employment – and ALL Success

Work Harder On Yourself Than You Do Anything Else

It was my secret weapon for 35 years when I worked with job seekers at all levels.  And over the years, as I’ve watched the evolution of the resume writing and career coaching professions, I find that this strategic weapon still gets very little attention, if any at all. 

Mind you, this secret weapon was the foundation for turning my own life around 35 years ago, after being fired by a best friend at age 39, and not having a clue what my place was in the workplace.   I worked with a coach to try and find clarity and purpose.  He said, “Mr. Block, you must work harder on yourself than you do anything else.  Work harder on yourself than you do on your job search and career, your marriage, or anything else because when you grow, every aspect of your life follows.”  I did, and everything changed for me – and untold clients I’ve worked with.

So, in celebration of National Career Development Month (Every November since 1967), as I am about to officially conclude a 35-year career in our industry at the end of this year, I didn’t want to leave without passing along this secret weapon to you… and it’s a message I shared with every client I worked with, no matter what their situation or circumstance: “Work harder on yourself than you do your job search.” 

The phrase, “work harder on yourself than you do the job search,” suggests that the deepest driver of success in a challenging, often uninspiring process like finding work, isn’t just résumés, filling out applications, networking, or interview training, but rather the person a job seeker becomes in the process.  Though there are many more aspects to this philosophy, it pretty much means, It’s not what we get in life that matters most.  What matters most is who we become as a person in pursuit of what we want.  Below are a few aspects of how I believe personal growth ties into a more cohesive and effective rapid employment (job search) process, where job seekers become fully engage in their pursuits of a better job – a better future.

A Word about Personal Growth in Seeking a Job

The job search process is unpredictable, with rejection, uncertainty, and setbacks all along the way. If job seekers treat it only as a search or hunt for employment, they’ll often feel drained – overwhelmed. But if they genuinely perceive it as an opportunity to grow – to develop new skills, expand resilience, clarify goals, and design their futures on their terms, job seekers come out stronger, regardless of immediate results.  They learn to enjoy (or become fully engaged) in the journey – in pursuit of landing the right job. 

  1. Personal Responsibility

The two major causes of underachievement are blame and excuses. Sadly, few people seem willing to take personal responsibility these days. Taking responsibility means accepting any type of wind that might blow, knowing that it’s not the wind, but rather the set of the sail that makes the difference between unemployment and gainful employment, between remaining in a stressful job and securing the perfect job. Taking responsibility means that if it’s going to be, it’s up to me and no one else.  Responsibility means going the extra mile with a smile, knowing that going the extra mile is the best investment a job seeker can make in their future. 

  1. Discipline

Discipline is the bridge between employment and unemployment, between underemployment and meaningful employment. Discipline means doing those things that others aren’t willing to do and hanging in there long after everyone else has let go. Discipline is the foundation upon which all success is attained. An abundance of discipline leads to an abundance of job offers. In reality, job seekers have one of two life-changing choices to make: to employ discipline today to achieve their  job objectives, or neglect to employ discipline at the expense of their goals.  In a sentence, discipline is doing what we prefer not to do, in pursuit of what we want.  

  1. Change in Attitude

Attitude plays a pivotal role in determining the success of a job search. More than just skills or qualifications, a job seeker’s mindset pretty much shapes how they approach challenges, setbacks, and opportunities. A positive and proactive attitude fosters resilience, allowing job seekers to persevere when facing rejections or periods of uncertainty. Rather than viewing rejection as failure, those with the right attitude see it as feedback – a chance to learn, adjust, and move closer to success.

Additionally, employers are not only evaluating work-place ability. but also the person behind the résumé. A job seeker who demonstrates optimism, confidence, and enthusiasm during interviews (and throughout the entire process), sends a powerful message: they will bring that same energy into the workplace. Conversely, frustration, negativity, or desperation can subtly surface and undermine even the most qualified candidate. Attitude directly influences body language, communication style, and the ability to build rapport, all of which weigh heavily in hiring decisions.  A positive, resilient outlook transforms the job search from a stressful ordeal into a growth and engaging experience, positioning candidates for long-term success and fulfillment.

  1. A Positive Sphere of Influence

Will Rogers may have said it best when he said that, “The quality of life is often a result of the people in life you avoid.” It’s important that job seekers consistently assess the people they spend time with, and determine if these people are helping or hindering their rapid employment process.  

Presidents of corporations are affected by those serving on the board of directors. World-class athletes and entertainers surround themselves with world-class coaches and advisers. Job seekers must also have a positive, high-energy, and world-class group of advisers to help them meet their job and career objectives. 

This sphere of influence can consist of two people, or a team of ten.  It can consist of support groups, coaches, therapists, family members, friends, etc.  Influence can be subtle, so job seekers must always be aware and evaluate those people they spend most of their time with.  Once aware of their sphere of influence, they have 4 choices:  1) Identify people they need to spend more time with, 2) people they  need to spend less time with, 3) people they need to add to their sphere of influence, and 4) people they need to disassociate with – partially or completely. 

It’s true, our environment, especially the people we spend the most time with, impact our lives – good or bad.   So creating a powerful inner circle – sphere of influence – can be a job seeker’s lifeline when the going gets tough, and to celebrate with when the tough going leads to rapid success. 

  1. Taking Action

All the planning in the world, all the processes, models, and strategies for rapid employment, mean absolutely nothing unless fueled by action. Action, driven by discipline, is what propels the process leading to an effective job campaign; to rapid employment. “Actions speak louder than words.” Action is the miracle piece to all success achievement, because when job seekers take massive action, they’ll get massive results.  Wisdom without action leads to painful underachievement.  But wisdom, fueled by massive action,  results in the most extraordinary job and career opportunities.

Final Word – Gratitude

I suggest that when we begin the process of working harder on ourselves than we do anything else, we begin the process with a deep sense of gratitude.  Having an intense appreciation for all we have today, in pursuit of all we desire tomorrow, is a most miraculous strategy because gratitude produces miracles – rapid employment… especially when supported by personal responsibility, discipline, a positive attitude, a powerful team of advisors, and taking action.  

When job seekers ask you how to begin a job search, you might begin, not by asking them what kind of job they want or by building a resume, but by asking them, “What five things are you most grateful for at this moment?”  (BTW: If they say nothing – give them a blind fold and tell them keep it on for a full day.  Then perhaps, they’ll appreciate their gift of sight). When gratitude is ever-present throughout the job search process, that’s the very foundation to employing the secret weapon to rapid employment: “Work harder on yourself than you do your job search – or anything else.”

Career Development

Career development is different from job search. As a career coach, I coach my clients to develop a lifelong career management plan to become job-search-proofed. Career management is a lifelong process of acquiring skills, understanding career development and management, and making decisions that help clients achieve their dream job, skill set(s), and lifestyle. Clients bring Diane’s Whole-Person Theory issues to every job search. Many life factors and obstacles may impede career management or job search, including illness, death, divorce, babies, layoffs, the economy/finances, and more. These obstacles sometimes cause a job seeker’s career management plan to temporarily veer in a different direction. 

In some instances, careers span nearly a lifetime. Someone who decides to become a medical doctor will attain the necessary education, build a career in the field, and then specialize in a medical area, such as pediatrics, cardiology, orthopedics, or labor and delivery. The same career ladder may be true for lawyers, engineers, accountants, and experts in specific niches (spacesuit development, nuclear reactors, Artificial Intelligence or Robotics, green industries, etc.).

Some people end up in jobs that they never leave, jobs that last 20 or 30 or 40 years, like being a waitress in a restaurant, managing lawn care, becoming an expert butcher in a meat packing plant, mastering plumbing or electrician skills, and more. Some start as a stocker in a grocery market and grow up to become the grocery manager. These jobs/career fields/roles are not always planned; they just sort of happen and evolve without a plan. 

A career management plan includes enhancing skill sets via education and degrees, training and certifications, or on-the-job training. It also includes addressing skill gaps to attain a certain level of expertise for applying to higher-level positions. This may involve reviewing the requirements of higher-level positions to determine what skills are needed to elevate one’s career. Perhaps the client needs to speak with human resources or management to determine the performance level and requisite skill sets to attain a higher level of employment. 

Career management and career development involve identifying goals, setting new ones, and defining a career purpose. It also includes applying self-awareness regarding jobs/industries/and disciplines of interest, exploring the career landscape and job search, and making wise decisions based on fact-finding. 

Case Study

I worked a contract for the USDA and trained thousands of its employees in résumé writing, interviewing, positive onboarding, and career development. These personnel worked in food and meat processing/slaughter plants across the country. I took tours of poultry and beef plants to gain a solid understanding of the jobs they performed. They are responsible for ensuring that meat products are unadulterated when they reach commerce, which makes their jobs important. They understand animal diseases and possible contamination in the plants. They work in rather austere conditions. 

Side note: I learned that because the job was difficult, turnover was high, and many often were late to work or called in sick. Supervisors believed that employees who called in sick or were late were unreliable and irresponsible. I was further informed that the supervisors did not want to hire these employees into roles of greater responsibility, even if they were good/well-trained inspectors. So, dependability, reliability, and responsibility became skill sets and behavioral traits the supervisors used for hiring decisions. 

To address the turnover issue, leadership worked with information technology experts to design a virtual reality demonstration of the plants. These virtual reality headsets made it feel and look like I was in a plant. They used these VR headsets at job fairs and on university campuses.  However, when I entered the plant, it had a different feel; it had a harsh smell, and it was difficult to see the operations in the slaughter plant. So, even though the VR headset provided the experience and look of a plant, it missed the reality impact of working in a plant. 

Nevertheless, using this job as an example, some of the meat inspectors aspired to advance to positions as supervisors and managers. They sought more responsibility and opportunity to learn more and contribute to the larger operations. However, their résumés were poorly written: they listed some basic duties, they were not updated, and they lacked any accomplishments. They often included five or 10  years of work in one job block on the résumé. There was no thought about how to attain these higher-level positions. Even if they created nearly perfect résumés and met the qualifications for higher-level positions, if the employee had a less-than-perfect attendance record, they would not be able to attain promotions. 

I coached these inspectors to prepare a career advancement development plan that included a list of required skill sets, certifications, training, and or education. Coaching them to advance their careers, I asked them several questions:

  • Why do you want the advancement?
  • What will be different in the new role from your current role?
  • Comparing the two roles, what experience do you need to attain to fill any gaps?
  • How can you demonstrate to the hiring manager the value you bring to the position?
  • How can you transform your résumé from duties to impactful accomplishment stories?

These inspectors had never considered the need to bolster their accomplishments. They just figured that the hiring managers/résumé reviewers would know what they do. 

I coached them to craft strong value impact statements and identify their accomplishments. I also coached them in determining their future plans. I asked them to:

  • Write their long-term and short-term goals
  • Create an action plan to reach the next level – and the next higher level of position they sought, including training, timelines, and commitments
  • Review performance plans to determine any obstacles, e.g., if they did not have perfect attendance, they would need to decide and commit to reverse that downward spiral and demonstrate dependability to management and the plant operations over time
  • Initiate and maintain an accomplishment journal

Career development and management is long-term planning and making adjustments to action plans as life circumstances enter the equation. It is about making wise decisions to identify a satisfying career field and attain an adequate salary. Job search is applying the tools gained from career management to each job search launch. 

Since November is National Career Development Month, I coach my clients to review their career management plans annually, make any adjustments, make new commitments, update their résumés, and remain job-search-proofed.

Career Development in Action: the Next Era of CIC

When I first earned my PARWCC interview coaching certification in 2019, it was called the Certified Employment Interview Professional.  It was a classic self-study program: a 122-page online manual and an inspiring one-hour session with Program Director Jay Block before a written exam. It was insightful, practical, and gave me tools I still use today. That version of the CIC, first introduced in 1998, set the bar for professional interview coaching in our field. 

After Jay Block’s retirement, I am honored to step into the role of CIC Program Director and guide the CIC into its next era.  Jay’s pioneering work defined interview coaching as a professional discipline long before the field recognized its value.  He challenged the career services industry to understand the centrality of interview skills to a candidate’s success: the resume gets the interview, but the interview gets the job.  Jay reframed the job interview as an exciting opportunity to identify and articulate one’s own value. He imagined interview coaches guiding clients through a preparation process that was engaging, confidence-building and even fun. For decades, the CIC has elevated interview skills training from a coaching add-on to a recognized professional specialty. He showed us that interview preparation deserves its own rigor, tools, and standards. I want this next chapter of the CIC to honor that vision and give interview coaches the skills and the practice to guide clients through realities of today’s interview landscape.

I’ve seen job interviews change dramatically in just the past few years. Employers care less about credentials and more about proof of real skills.  Interviewers expect sharper storytelling, deeper self-awareness, and a presence that feels both grounded and genuine. And as AI quietly begins to influence how competencies, communication, and engagement are evaluated, our clients need to show up authentically in every setting, to connect with the technology and with the humans behind it. 

Every day in my work, I stay mindful of this reality: A silver medal in the competition for a job is still a rejection letter.  When a client hires me as their interview coach, they are placing enormous trust in me. They are not paying me to get them to the final round. Clients count on interview coaches to help them outperform every other candidate and win the offer. That is a responsibility we must take seriously, and the new CIC is designed to prepare us for it.

Launching on January 8, 2026, the new CIC program is a live, six-session cohort built for mastery and practice. It’s about learning what makes a great interview coach while getting the hands-on experience to be one.

Here is the difference:

  • Instead of studying alone, we will learn together in community.
  • Along with frameworks and strategies, we will coach each other, assess real answers, and practice the tough calls.
  • Training is grounded in the latest data and hiring trends so coaches are always aligned with what employers value today.

Coaches who complete the new CIC will be able to help clients:

  • Communicate value with concise and focused clarity.
  • Deliver fit propositions that resonate and differentiate them from the competition.
  • Build rapport with an authentic and confident presence that inspires trust.
  • See real results by moving forward in processes, hearing better feedback, and getting offers.

And there is another huge benefit clients will get from working with CIC coaches: interview skills are communication skills that impact an entire career. A client who learns to articulate value, demonstrate fit, and build presence in an interview can also use those same skills to negotiate a raise, win over a boardroom, or step confidently into leadership. At the heart of my work is my deep conviction that interview skills — and the coaches who teach them — have the power to catapult careers and change lives.

The original CIC gave us the foundation. The 2026 CIC relaunch builds on it and brings it into the present, with a format designed to give coaches real practice and evidence-based tools.

Stepping into the leadership role for a program built by a mentor whose work and philosophy have shaped my professional thinking comes with gratitude, excitement and deep sense of responsibility. My commitment is to carry forward Jay’s legacy and ensure the CIC remains the gold standard for interview coaching. I cannot wait to learn, practice, and grow alongside those of you who join me in the first cohort.

Registration is open, and seats will be limited. As we enter National Career Development Month, I hope you will join us in shaping the next era of interview coaching.

Coaching in the Age of AI: Staying Human in a Tech-Driven World

When the word “AI” shows up in our coaching spaces, reactions tend to fall into two camps:

“It’s coming for our jobs!”

Or

“I’ll just ignore it and keep doing things the way I always have.”

Both responses miss the point, and both put us (and our clients) at risk.

We don’t need to become AI experts, but we can’t afford to stay AI-ignorant, either.

Last month, I spoke at a conference called AI Marketing World, and yes, I was that contrarian on stage, talking about how to be more human. 

After three days immersed in conversations with entrepreneurs, marketers, and technologists (many of whom are building the very tools reshaping our world), and seeing PARWCC’s own Lili Foggle launch her Master Series on how AI is disrupting the hiring process, one thing became very clear:

If you’re coaching clients, running a business, or simply want to stay relevant, you have to understand how AI is shaping the environment we work in.

Adopting AI isn’t optional anymore. It’s not just something coming down the pipeline. It’s already here. And while I believe we’ll eventually settle down from this current AI “gold rush,” make no mistake: AI isn’t going anywhere.

But, there’s good news…

Coaching Is Still Human-to-Human. Period.

Let’s start with the truth that should ground all of us: AI can’t coach.

It can’t listen between the lines.
It can’t hold space for emotion.
It can’t model courage, empathy, or values-based leadership.

That’s what we do.

Coaching will always be a deeply human-to-human experience. However, that doesn’t mean AI won’t impact the way our clients engage with the job market, how we present ourselves in our businesses, or how we refine our approach to client meetings.

We’re already seeing it. Clients are using AI to write resumes. Recruiters are using it to scan them. Interviewers are swapping human faces for AI tools. 

→ And job seekers are pasting those questions back into ChatGPT for help.

Like it or not, we are coaching within an AI-influenced ecosystem, which means we need to understand it, not fear it.

Use AI as a Business Tool, Not a Replacement

The smartest application of AI for coaches isn’t about replacing our voices or farming out our client work to a chatbot. It’s about making your business run smoother, so you can spend more time doing the parts of coaching that matter most.

Think: automating admin tasks, summarizing client notes, generating content starters, or managing your calendar.

These are tools to help us grow. But they aren’t crutches to replace our creativity or connection.

But here’s the rub: we have to use them intentionally. Because there’s unfortunately a flip side to those who are hesitant to leverage AI, and that’s the people who are over-indexing on Artificial Intelligence and automation. 

When we stop showing up in our businesses or forget to apply discernment, we’re no better than an AI-resume writer. WE lose our fingerprint, we los what makes us unique, and we can start to forget the one thing about us that AI can never replace. 

Us. 

Humans still matter. 

But we have to stay human. On Purpose. 

You Still Matter More Than the Machine

If AI raises fear for you, I get it.
If it makes you question your worth or your longevity in this field, I hear that too.
But I’ll tell you what I told a room of 600 business leaders last month:

You don’t need to outpace AI. You need to out-human it.

And you already have what it takes to do that:

  • Your lived experience
  • Your empathy and ability to connect
  • Your intuition
  • Your values and discernment
  • Your unique voice

These are not downloadable, they are not copy/pasteable, and they are absolutely what makes you irreplaceable in what’s becoming a sea of sameness.

Your Challenge This Month

You don’t need to overhaul your systems or build an AI-powered platform.

You just need to stay curious.

This month, I challenge you to carve out 30 minutes and reflect on the following:

  1. What’s one business task AI might help me streamline, so I can spend more time coaching?
  2. What part of my work is most uniquely human, and how can I double down on that?
  3. How can I help my clients navigate the presence of AI in their careers with clarity, confidence, and critical thinking?

Change doesn’t have to be overwhelming, and staying current doesn’t mean selling out.

It means evolving with the tools of the world while staying true to who we are.

No matter how fast technology moves, humans still matter

Especially the good ones.

And I’d say you’re one of them.

Your Friend and Coach,
Angie Callen, PCC, CPCC, CERW, CPRW

Adaptability and the Future of Your Career

November is National Career Development Month, which means it is the perfect time to pause and ask not just where your career is headed, but how ready you are for the changes shaping the modern workplace. Coaches and writers are in a unique position to influence the way our clients handle these same dynamics.

Artificial intelligence (AI), automation, and digital tools are transforming every profession from healthcare and education to logistics, design, and management. The question isn’t whether AI will affect your career; it’s how you’ll adapt, grow, and thrive alongside it.

The most important question we face today is not when machines will start to think like humans, but whether humans will continue to think like humans.” Garry Kasparov

We’ve seen this before. When the internet disrupted our business-as-usual models in the 1990s, we learned that career paths weren’t written by technology as much as they were shaped by it. The willingness to grow and collaborate with digital technology made all the difference to even the most analog-minded among us.

Tools like ChatGPT, Copilot, and other AI assistants are fast becoming essential productivity partners, helping people brainstorm ideas, draft reports, analyze data, and streamline repetitive tasks. What if, instead of fearing its encroachment, we learned to leverage it by taking a short online course, exploring a new platform, or using AI to automate a task that frees up even 10 minutes of your time?

Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs

From this point forward, adaptability is your survival skill. Technology will continue to evolve, but your ability to learn and pivot is what will keep you relevant. Commit to continuous learning by attending a webinar, pursuing a certification, or shadowing someone in a different department. Professionals who keep learning tend to be the ones who keep leading. The pace is quicker now.

And just like when the internet put us all on full technology alert, human skills have become even more valuable in the background. Coaches and writers relied on empathy, creativity, critical thinking, and communication to do things that could not be easily replicated by machines. That work continues, and it is more vital than ever.

Our technology may be evolving faster than our wisdom—which means our most important innovation must be empathy.” — Satya Nadella

It is precisely the time to double down on those things that galvanize the “human edge.” You can volunteer to lead a project, mentor a colleague, or practice storytelling in your presentations. Technology may be used to amplify your voice, but once again, it is your humanity that gives it meaning. Adaptability is what sustains it.

The modern career path is neither logical nor sequential anymore. More often than not, it is defined by a series of learning sprints. Each new tool, project, or pivot adds to your professional toolkit. So it is important to help ourselves and our clients showcase skills growth instead of just job titles on a résumé or LinkedIn profile. 

In search of authentic signs of life, employers increasingly appreciate things like curiosity, initiative, and momentum as well as experience. This National Career Development Month, focus on your ability to adapt, evolve, and stay curious. Try one small step to future-proof your career. Experiment with an AI tool, learn a new program, or ask yourself, “How did I adapt in 2025?” and “What could I learn next?”

News from PARWCC!

 

View in browser
 

Last chance to sign up! The next LIVE cohort for Certified Digital Career Strategist starts next week! This program teaches you the cutting-edge tools and techniques you need to market your client across digital platforms. The tech changes daily, keep yourself up to date in the ever-evolving digital job market.

 

Join us for 2 amazing sessions in November. On the 18th, learn how to align core values with a prolonged job search – this keeps your clients connected and fulfilled in careers that truly fit. On the 19th, discover the hidden mechanics that can make or break your clients’ success in FAANG and top-tier tech interviews.

 

The year is wrapping up and the blog below tells you how to extract the most from these last couple months. Q4 deserves more energy than January so you can start the new year with proactive planning, effective relationship building, and confidence in your goals.

 

Check out the articles in our “Things We Found Interesting” section to see how the average US job has changed over 250 years, honest thoughts from hiring managers about Gen Z, and Brene Brown’s take on this period of rapid change and instability.

 

Webinars and Sessions

 

November Special Events

 

November

 

Learn How to Align Core Values with Career Choices

 

3:00 PM ET
Tues., Nov. 18

 

Too often, values work with clients stops at the surface—resulting in word lists that sound nice but don’t actually guide careers. When values stay abstract, clients end up in roles that feel “off,” without the clarity to know why.

This interactive session for career coaches takes values work deeper, giving you tools to help clients connect what matters most to them with the realities of their work.

 

Register Here

Q4 Deserves More of Your Energy than January

 


Don’t let the end of the year be a “wind-down”; instead, use Q4 as a strategic launchpad for the new year. This period offers a critical opportunity for intentional reflection and business refinement, helping you gain clarity and build momentum. Discover essential learnable skills, like proactive planning, relationship building without pitching, and offering valuable content, to help you achieve your goals and enter the new year feeling confident and prepared. By focusing on a few key projects now, you will avoid the frantic pace of a new year and start ahead of the game.
Read More

Things We Found Interesting

 


Brene Brown Warns American Workers Are Not Neurologically Wired for this Level of Rapid Change and Instability
Read More

350 Hiring Managers Gave Their Honest Thoughts About Gen Z – and Only 8% Believe They’re Ready for the Workforce
Read More

See How the Average US Working Has Changed Over 250 Years
Read More

Member News and Updates

 

Join the Conversation!

 

Celebrate one of our founding directors, Jay Block, as he transitions to retirement.

 Add your testimonial and best wishes here!

 

In 1990, my good friend, Frank Fox, and I launched the Professional Association of Resume Writers and Career Coaches. The first of its kind. Frank passed a few years ago (RIP), and I will fully retire after 35 extraordinary years. I was the first member of an association that now consists of close to 3,000 members in dozens of countries around the globe. A BIG SHOUT OUT to all of you who were a part of this amazing organization’s growth. We have helped millions of people secure good jobs to live even better lives. And now… the beat goes on, stronger than ever!”

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

View in browser
Are you signed up? Join our next Certified Digital Career Strategist LIVE cohort starting November 5th. This program equips you with up-to-the-minute best practices for modern job searching, digital platforms, and professional online networking.

 

Can you believe it’s already Q4? The PARWCC team is busy planning for 2026 – webinars, “Ask Me Anything” sessions, and the Thrive! conference. Your voice is most important in our planning process so please click here to fill out a 1-question survey about what you want to learn next year.

 

Join us on Friday for an informative session about how AI is transforming hiring – CDCS program director and VP of Talent Robin Reshwan is hosting a comprehensive discussion about how AI is reshaping recruitment and how the CDCS program has evolved.

 

Check out the blog below for tips to revamp your numbers. Maximize your earnings and better serve your clients by checking out the numbers in your business and valuing your services correctly. Achieve your professional goals by transforming your business by the numbers.

 

Webinars and Sessions

 

October

 

November

 

Learn How AI Tools Influence Today’s Hiring Decisions

 

Interested in maximizing your digital skills? Consider the full CDCS program – Details Here

 

1:00 PM ET
Fri., Oct. 24

 

Artificial Intelligence is no longer a buzzword – it’s transforming the way candidates apply, how employers screen applications, and what it takes for your clients to stand out in today’s job market. Join Robin Reshwan, Director of the Certified Digital Career Strategist (CDCS) program and a VP of Talent (Recruiting), for an exclusive PARWCC webinar on how AI is reshaping every stage of the hiring process.

 

Register Here

Numbers Tell the Story

 


To get better results and make more money, you must start by improving your processes and systems before you even think about budgeting. Learn how revamping systems and automating tasks can lead to significant gains, freeing up valuable time and increasing income. Maximize your earnings and better serve clients by identifying and charging for previously undervalued services. Ultimately, by focusing on efficiency first, you will transform your business and achieve your professional goals.
Read More

Things We Found Interesting

 


Unemployment Claims Filed by Federal Workers Shoot Higher
Read More

The End of College-For-All and the Rise of the Skills Economy
Read More

AI Headshots are Changing the Way Job Seekers are Seen and Get Hired in a Tough Labor Market
Read More

Member News and Updates

 

Join the Discussion!

 

“If a client says, ‘I don’t have enough experience’, what’s your go-to advice?”

 

Responses included:

  • Talking about the experiences they can speak to and the skills learned in those roles
  • Stating “I haven’t done that, but I have succeeded at [this similar thing]”

 

How do you tackle this question in your coaching or résumé writing?

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

View in browser
Can you believe it’s already Q4? The PARWCC team is busy planning for 2026 – webinars, “Ask Me Anything” sessions, and the Thrive! conference. Your voice is most important in our planning process, so please click here to fill out a 1-question survey about what you want to learn next year.

 

Join us on the 24th to learn how AI has revolutionized the job search with insights from our CDCS program. You’ll learn how AI tools are influencing hiring decisions today, what your clients need to do differently to stand out, and how CDCS helps coaches and writers future-proof their practices.

 

Interview coaches don’t just sell interview prep – they sell the wins of job offers that lead to new futures. Check out the blog below for effective strategies including continuous learning and networking to take advantage of adapting your coaching to different industries.

 

The PARWCC store has a lot more than certifications! Check out our book store for white papers and résumé examples, then head over to our Master Series section for self-paced learning courses to enhance your practice today.

 

Webinars and Sessions

 

October

 

November

 

Transform Your Practice

 

1:00 PM ET
Thurs., Oct. 16

 

Are you a career coach doing six figures but feeling stuck? You know your business could grow bigger, but you’re not sure how to make the jump or feel a jump would mean choosing between your sanity and your clients’ results.

Join Thrive! 2025 sponsor Davis Nguyen as he reveals the proven system that transformed his own career coaching business, My Consulting Offer (MCO), from a weekend side project into a multi-million dollar enterprise with over 40 coaches while having time to start a second business and spending time traveling with his friends and family.

 

Register Here

The ROI of Interview Coaching: Get Those WINS!

 


Interview coaches aren’t just selling interview prep; you’re selling the win—the job offer that leads to a new future for your clients. To consistently deliver these wins and grow your own reputation, you must develop a crucial skill: continuous learning and strategic networking. Understanding the unique “rules” of different industries, whether it’s academia, medicine, or tech, is essential for coaching clients to succeed. By staying curious and leveraging your network, you ensure your clients get the job, creating a powerful cycle of testimonials and referrals that fuels your own business growth.
Read More

Things We Found Interesting

 


Giving Career Advice to Kids has Never Been Harder
Read More

Virtual Hiring: Top Tips for Optimizing the Candidate Journey
Read More

3 Career Moves for Older Professionals Behind on Retirement
Read More

Member Advantage: Get These Tools Now

 


Got some time? Keep your professional development rolling with PARWCC publications in our Bookstore. These informative resources can enhance your practice and give you the edge you’ve been looking for.
Get Your Copy Now

Member News and Updates

 

Welcome to the Forums! Come on in and say hi! Meet your peers, get insights, and take advantage of PARWCC community.

Katrina Ungar

Munir Damani

Georgina Ibrahim

Lisa M. Owens

Sharon Marsden

Janice GOH Toh Ching

Divya Srivastava

Elisabeth A. Leath

Jasmine Bass

Enoch Terry Mize George Muller

Manuel G. Valerio

Mark A. Hart

Stephen Hartley

Marcia Towler

 

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@