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If you need more proof that most people don’t understand what a brand is and how to use it, consider LinkedIn. Originally, LinkedIn offered a very powerful brand. They promised its members an efficient and effective way to use genuine networking to move their careers forward. For the first time job seekers could reach out […]

I get it. I was one of the first to suggest that, in reality, we are not resume writers or career coaches, but marketing professionals. We are like Madison Avenue marketing pros for job seekers, responsible for packaging and presenting a product (job seekers) in such a way as they win out over the competition. […]

I discuss branding in the Certified Professional Career Coach (CPCC) program. A strong identifying personal brand and value proposition statement can significantly boost job search opportunities. It is a platform for a strong career management plan.  I ask my students to think about familiar brands, such as Coke, Mercedes, Target, and McDonalds. Some branded logos […]

  View in browser There’s only one more opportunity to learn from the experts at LinkedIn about how to Rock Your Client’s Profile! Join us Wednesday January 29th at 1pm ET to learn best practices for clients in senior leadership and executive roles. Check your registration – each webinar is a unique code so a […]

  View in browser   Gallup (the folks behind all those surveys) is hosting a special webinar for PARWCC about the CliftonStrengths tool and how assessments like it can benefit you and your clients. Grab your seat today and you’ll get a discount on this insightful assessment. This webinar will not be recorded so be there […]

  View in browser   Last chance! Sign up now for our first LIVE ONLY “Rock Your Client’s Profile” webinar presented by LinkedIn experts. This series will NOT be recorded so you have to be there!   Proud of your work? Show it off! The deadline for the Elite Circle Résumé Contest has been extended […]

  View in browser   Are you registered yet? Join PARWCC’s exclusive partnership with LinkedIn for 3 exciting live-only webinars in January starting the 15th. These sessions focus on 3 client levels and are presented by LinkedIn experts for behind-the-scenes and up-to-the-minute best practices.   Frustrated by the hiring process? Here’s your chance to ask questions directly to an active recruiter/hiring manager. […]

  AI Can Lie—And So Can Untrained Career Coaches: Why Credentialed Professionals Are Vital in Today’s Job Market This Year’s National Career Coach Day on January 8th shapes how you should think about the role of AI in a job hunt. St. Petersburg, FL – January 1, 2025 – Artificial intelligence (AI) is transforming the […]

My only goal in life is to be immortal. So far, so good. It’s that time of year. The time of year when most of us are bombarded with advice about, and countless methodologies, to set goals. And before we move on, let’s be upfront and honest. Study after study reveals that a significant percentage […]

Happy 2025! We made it!  We’ve reflected, renewed our commitments, and set new goals for the coming year, but I have one more challenge to throw at you as you plan for the next 365 days of business growth.  How will you innovate this year?  Goals are great, but pushing yourself is even better. We’re […]

It is time to review the past year as we enter the New Year. Instead of making New Year’s Resolutions – think about the accomplishments and activities from the past year upon which you can build in 2025.  I look at four primary areas for this evaluation/inventory of business success, as well as any changes […]

I was recently having dinner with my wife at a high-end ramen restaurant, and it struck me how much my life had changed. Back in college, I, like many others, lived off of $5/1 packets of ramen. While I’ve since learned that I need to live off more than sodium and starch, the lesson that […]