Blog

I find it fascinating that so often people will come up with a great idea or product, put all of this time and effort and consideration into making it the absolute best that it can be…and then they watch it fail because they never gave it a good name. And I don’t mean that they […]

I am a bit fuzzy about the most important project I ever worked in my previous career—except it shapes the way I run my practice even today. I remember the project directly affected national security, was classified above Top Secret, and would be read by people whose names I saw regularly on the front page […]

A June 2024 research article in Science Advances presents another argument for writing simpler and more effective content. The research focused on how readers engaged with news headlines from the Washington Post and Upworthy, a storytelling website. Through a series of independent projects, they reached this conclusion: “In both lab-controlled experiments and real-world trials, headlines […]

A Game-Changer for Coaches Melissa Venable, Ph.D., writing for Best Colleges, says, “Almost 30% of Gen. Z workers report that interviewing is their biggest job search challenge, and it’s 24% for millennials (i.e., ages 26-41).”  So, how are young job seekers addressing their interviewing discomforts?  CNBC (among other reliable sources), reports that many Gen Zers […]