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Confidence is Perception: A Women’s History Month Reality Check

It wasn’t so long ago that women were expected to list their weight on their resume and navigate intrusive interview questions like “Are you planning to get pregnant?” Not so long before that, women weren’t even allowed in the room.

Today, the barriers are less visible, but they show up clearly in how women are evaluated in interviews. I’m not just talking about illegal discrimination or unspoken quotas. I mean those pervasive, yet quiet filters that keep our clients from landing the offer. The rates of women in the workforce are dwindling. In December’s jobs report, women made up nearly all the job losses, with men joining the labor market at a rate three times greater than women. As coaches, we can’t fix the broken pipe that is draining women out of the workforce. But we can help our clients fight their way back in.  


A few years ago, I gave a talk about the gender gap in perceived interview confidence. Research shows that in an interview setting, perceived confidence is a bridge to an offer. The logic follows a predictable path: Confidence → Competence → The Offer.

 
The problem? Evaluators interpret identical language differently depending on gender. In a 2024 study, women who used communal language in job applications were rated less likely to be hired and less likely to be good leaders, while men using the same communal wording were not penalized.

Thanks to cultural norms around modesty and a very real fear of backlash from appearing too assertive, women—especially women of color who face both gender and racial stereotypes simultaneously—have been trained to play small. Cautious self presentation is often a survival strategy,  We worry about seeming “arrogant.”

So let’s be clear about the difference between arrogant and confident: Arrogant is claiming superiority over others and sweeping generalizations of greatness. Confident is claiming specific strengths with stories of success backed by credible evidence. When women don’t own their successes, interviewers rarely interpret that as modesty.  More often, it registers as under-confidence.

No confidence → no competence → no offer. Game over. Not because women lack competence, but because perceived confidence is often the filter through which competence is judged. As absurd as that may be, coaches can’t afford to ignore it.


The behaviors that trigger this perception gap are often the very traits that make women incredible leaders: inclusiveness, respect for others, and humility. But in an interview, these can manifest as:

  • Avoiding taking credit for personal wins and couching them as team achievements.
  • Defaulting to “We” instead of “I” language.
  • Focusing on the tasks completed rather than owning the decisions made.

To bridge this gap, coaches can teach the communication skills that change how our clients are heard. At the Interview Institute, we focus on three non-negotiables:  

  1. Own the “I.”  Stop saying “We.” Say what you did. Taking credit isn’t bragging. It’s an accurate report of your value. Acknowledge team efforts, yes – but highlight what you contributed to the team.
  2. Communicate with Executive Presence. Deliver clear, compelling, and controlled messages. Eliminate habits that signal insecurity: filler words, upspeak, over-apologizing, qualifiers (“kind of”), indirect phrases (“It allowed me to…”), and trailing off at the end of sentences.
  3. Move from Manager to Strategist. If you want a leadership seat, quit talking about execution. A manager gets it done. A leader decides what is worth doing. Change the story from what you did to why you decided to do it.

As interview coaches, we help our clients translate their brilliance into a language the system can’t ignore. If we let a client “play small” in our mock interviews because it feels more comfortable, we are leaving them unprotected in a market that is already looking for reasons to count them out.

So, this Women’s History Month, let’s commit to the blunt, necessary work of helping our clients reclaim their “I” and secure the seats they’ve already earned.

What to Tell Your Clients: January 2026 Job Market Report

The first jobs report of the year landed with a mix of surprise and signal: employers added 130,000 jobs in January 2026, a stronger gain than many economists anticipated. At the same time, deeper revisions to past data reveal that 2025 was one of the weakest years for labor growth outside of recessionary periods.

For career coaches interpreting this nuanced landscape — and translating it into actionable guidance for clients — the story isn’t about headlines. It’s about context, trends, and opportunity.

Here’s how to make sense of the current job market in 2026 and why this matters for your coaching conversations.

A Jobs Report Full of Signals

January’s employment numbers offer a rare juxtaposition:

  • 130,000 jobs added in January — the most robust monthly gain in over a year.
  • Unemployment ticked down to 4.3%, from 4.4% in December.
  • Revisions show 2025 was much weaker than previously reported, with hundreds of thousands fewer jobs added than initially thought.

In other words: the surface looks stronger, but the foundation shows underlying softness.

For a coach guiding clients through a turbulent job market, that duality is important. It’s not a signal to panic — but it is a reminder that job search strategy must adapt.

What Stronger Hiring Really Means

January’s headline employment gain suggests that employers may be more willing to recruit again after a slow second half of 2025. But the reality is uneven:

Growth leaders in January included:

  • Healthcare
  • Construction
  • Social assistance

Meanwhile, other sectors showed weak or negative hiring momentum.

This pattern reflects a broader trend: employers are increasingly selective about where they invest in talent, focusing on roles with immediate operational need rather than broad expansion.

For coaches, this means guiding clients toward strategically adjacent opportunities — roles or functions aligned with growth sectors where their core competencies can shine.

Sector Variability and What It Tells Us

Although January’s jobs number was encouraging, deeper trends suggest a labor market still finding its footing.

Separate data published in early 2026 reveals an uptick in planned layoffs among major employers — including transportation and technology firms — even as other sectors add staff.

This juxtaposition — job gains in some pockets and layoffs in others — signals that labor demand is shifting, not simply shrinking.

In coaching sessions, helping clients understand this distinction can be empowering:

“This isn’t a market where all jobs have disappeared — opportunities have moved. Let’s find where you fit within the demand that is growing.”

Using the Data to Coach With Confidence

Here are key insights career coaches can share and integrate into strategy sessions:

  1. Normalize Longer Job Search Timelines

Today’s job market is not defined by quick offers. With slower hiring cycles and more selective employers, clients often need more time to find a fitting opportunity.

Coach cue:

“We’re planning your job search with milestones, not speed, because this market rewards precision.”

  1. Focus on Growth Areas — But Without Limiting Potential

Healthcare, construction, and social services have shown gains, but that doesn’t mean all clients must pivot into those fields. Instead, help them map their transferable skills into areas of relative strength.

Coach prompt:

“Where does your expertise intersect with sectors that are willing to hire now?”

  1. Translate Uneven Hiring Into Opportunity

Remind clients that uneven growth can actually expand strategic avenues: gig work, contract roles, portfolio careers, and cross-functional fits often stem from transitions in how companies hire.

Coach tip:

“We’re exploring opportunity horizontals — not just verticals.”

  1. Position Clients As Problem Solvers, Not Applicants

January’s data underscores a key reality: many employers are hiring only for roles that solve pressing challenges. Coaches can help clients refine their value stories around impact, not experience alone.

This makes résumés, LinkedIn profiles, and interview narratives centripetal — drawing interest — rather than centrifugal — scattering applications.

Reframing Career Conversations in a 2026 Market

Ultimately, career coaching in 2026 requires clarity, context, and courage — for both coach and client.

January’s jobs report doesn’t tell a simple story of growth or contraction. It tells a story of shift, of employers reassessing talent investment and of candidates needing sharper differentiation.

When you bring these insights into sessions, you’re not just sharing information — you’re building strategic confidence.

And that’s exactly what clients need.

Affirmations Help Job Seekers Alter Their Beliefs About the Job Search

Consider the following colliding beliefs: 

  • Money makes the world go ‘round… but money is the root of all evil.
  • Knowledge is power… but ignorance is bliss.
  • It’s the thought that counts… but the road to hell is paved with good intentions.
  • If at first you don’t succeed, try, try again… but get it right the first time.
  • Better safe than sorry…but nothing ventured, nothing gained.

Can you begin to see that what we are taught oftentimes conflicts with what we are taught? Below are a few more colliding belief examples that create one of life’s most interesting mysteries – what to believe and what not to believe – and how that directly affects the quality of life – personally and professionally: 

  • Be yourself… but when in Rome, do as the Romans do.
  • Pull yourself up by the bootstraps… but everyone needs a helping hand.
  • Be realistic… but nothing happens without a dream first.
  • Don’t judge a book by its cover… but you never get a second chance to make a good first impression.
  • Winning isn’t everything, it’s the only thing… but it’s not whether you win or lose, but how you play the game.

The study of beliefs is a fascinating study of paradoxes, contradictions, and dogmatism. From early on, we are introduced to hundreds, if not thousands, of these ‘colliding beliefs.’ We are taught not to talk to strangers, but then how do you network for a new job?  

Our brain does not distinguish between what is true and what is not true. It believes and affirms whatever is emotionally conveyed to it. A belief is merely a feeling of certainty we have about things that may or may not be true. For instance, a job search must be uncomfortable (a belief, not a fact). Networking is begging for a job (a belief, not a fact). And have you noticed that there are untold beliefs about how resumes must be prepared?  

A belief is a conviction we have that certain things are true – regardless of fact.  There are two types of beliefs: 1) Beliefs that can be replaced with more empowering beliefs and, 2) Beliefs that cannot be changed – true or not. This article will, of course, address beliefs that can be altered to better serve job seekers, coaches, and most rapid employment activities. 

Colliding beliefs

Colliding beliefs are most interesting because, in many cases, what we are taught over our lifetime conflicts (or collides) with what we are taught. And this conundrum presents very real problems for job seekers, especially when making important decisions.

We are taught that absence makes the heart grow fonder, but if we can’t be with the one we love, love the one we’re with. When diagnosed with a serious disease, we’re told that our life will never be the same again, but encouraged to live as normal a life as possible.  

Colliding beliefs are programmed into our brain at the deepest levels from birth, and conditioned throughout life. Furthermore, we’re introduced to new colliding beliefs daily. Take a stand, but don’t rock the boat. Too many cooks spoil the pot, but two heads are better than one. We’re  never too old to learn, but you can’t teach an old dog new tricks.  

No wonder most people are terrified of making decisions. No wonder most people are stressed out just getting through the day, never mind conducting a rapid employment campaign. No wonder most people are paralyzed when facing serious workplace situations – especially a job search.  

When we are continually introduced to a surplus of colliding beliefs, our brain becomes fried when trying to make decisions. Ultimately, fear wins out, success achievement is jeopardized or delayed, and deserved goals go unfulfilled.  

BUT… the ability to change beliefs is a gift only humans have been given

What are the beliefs of job seekers? It’s important for resume writers and career coaches to know the beliefs of those they work with. Do their beliefs serve them or hinder them? It’s important to 1) know the beliefs that drive job seekers and 2) inspire new beliefs when necessary. For instance:

  • I’m too old or too inexperienced to land a good job. 
  • I’ll never get a new job that pays the same as my previous job.
  • Employers won’t check references.
  • I can’t use color, pictures or graphics on my resume.
  • I can exaggerate on my resume – everyone does it.
  • Finding jobs online is the best way to land a job. 
  • If I negotiate salary, I will lose the job and the company will hire someone else.

What are the consequences of maintaining these beliefs? More importantly, how do you help inspire new empowering beliefs for job seekers to achieve rapid success? 

Courageous affirmations recondition conditioned beliefs

A powerful way to reinforce a belief, or to establish a new one, is through the technique of courageous affirmations. Courageous affirmations is a technique I call “reinforced self-conditioning.”  When we use affirmations, we are conditioning – or reconditioning – new thoughts and beliefs to trigger a more empowered mindset – and achieve the results we want. Affirmations condition new beliefs that create new feelings of confidence and invincibility – which results in rapid success achievement. 

For instance, if a job seeker has the belief that if they are unemployed for more than a few weeks, no one will respect them. This is a conditioned belief. Moreover, this belief has associated emotions, which are dangerous and permanent, unless the belief is reconditioned into a new empowering one.  

For example: “If  I am unemployed for more than a few weeks, this means I am laying the groundwork for my better future… planting quality seeds for the ‘right’ opportunity. My next job is right around the corner. I am so thankful for my loving family and their support.”  

If a job seeker repeats this affirmation over and over again with high emotion, 30 to 50 times a day for just a week, their brain will begin to believe it. And where there’s a will… the brain will find a way!  

Once we have created our affirmation, we must repeat it 30 times in the morning, 30 times in the afternoon, 30 times in the evening, and 30 times before we go to sleep. Remember, the affirmation must be repeated with intense emotion and deep conviction. Almost instantly, we will begin to feel better, emotionally, even though at first, it will certainly seem a bit awkward. 

Tip

Create affirmations in the PRESENT TENSE. We state the affirmation as though we have already achieved what we want to achieve.  

Our brain responds best to present tense statements. They should also only include positive words that mean something to us. And when we memorize and ‘feel’ the affirmation, chances are that we will be saying it a LOT more than 120 times a day!

______________________________________________________________________

Jack was turned down for a promotion. A long tenured employee with top rated annual reviews, this was the third time Jack was overlooked. After careful consideration, Jack left the company. 

He immediately began his job search. Jack was methodical in planning his departure, and how he would attract a new job. The only question was ‘how long would it take.’

Soon, Jack became restless and began doubting himself. His mind played out the worst-case scenario repeatedly. The voices in his head would not stop… ‘Did I make the right move by quitting my job?’ ‘Should I have stayed until I found a new one?’ ‘How much of my savings will I go through?’ He began to feel the fear.

With the help of his career coach, Jack wrote a courageous affirmation where, in the midst of fear and uncertainty, he began affirming that he already had what he wanted, before it happened. Below is Jack’s courageous affirmation that he repeated 30-40 times up to six times a day with deep passion and positive energy. 

Thank you, God. I love my new job as Director of Security, driving my new car to my new office, where I work with great people to make significant contributions. I am learning and growing from this experience.”

Just two weeks after Jack began his courageous affirmation regimen, he received his first job interview. And three and a half weeks later, he was offered the job he had hoped for. His courageous affirmation kept him centered and on track, even when forces tried to push him off track. He had faith and a new belief… that he would indeed land the job he wanted to live the life he and his family deserved. 

Finally:  Beware of the fake out

We cannot affirm, “Each and every day I am on my way to the perfect job,” if our subconscious mind is laughing at us saying, “No way, Jose. Ain’t gonna happen, bro!” But when our affirmation is repeated with high emotion, passion, and in the present tense, as if we are in possession of our desire today… We will begin the magical process of achieving or creating that desire tomorrow.

Beliefs matter. Most job seekers need your help empowering many new ones.

 

Busywork or Network

“All know the way, few actually walk it.” – Bodhidharma

If the 5th century Buddhist monk I just quoted was alive today, I suspect he’d understand more about how to use LinkedIn than many of our clients, and if truth be told, many of us.

When it comes to that gold standard for professional networking, many think they know the way; few find the best path. To them, it’s a numbers game. The more people they have in their network, the “better” it is. I believe it’s value, not quantity, that counts.

The “more-is-better” ideas may stem from the old “conventional” definition of networking: a mutually mortifying ritual wherein people impose on every friend, relative, and total stranger to ask them for something they cannot give – a job. People’s natural aversion to rejection causes them to shrink from the very idea. No wonder they “build” their networks by reaching out almost exclusively to friends and colleagues.

Let’s replace that model with something more satisfying and genuinely useful. Networking should be the natural preference to extend value to others without any expectation of an immediate return. This definition implies durable, mutually satisfying relationships – and is incompatible with seeking large numbers or having our network primarily composed of peers.

Please don’t misunderstand. I’d be lost without the wisdom and support I get from my colleagues. But that help comes not from LinkedIn in-mails, but from PARW/CC’s regular bulletins and professional journals.

An ideal network should include individuals with information we need and people we might help in return. We can apply that definition to consider who might be a member of a career coach’s or resume writer’s network. Our goal is to have sources for information useful to us and our clients.

Consider the following examples. An attorney specializing in employment law, a marketing professional, a life coach, an author who publishes in our field, top performers in the careers to which our clients are drawn, educators, Congressional aides who work on legislation that affects jobs, an economist, a public relations leader, a member of the media, a website designer, a financial planner, an IT expert…all these are people we might need to consult. All these have careers we might help them manage in return for their help.

Where do we find such people? Look to your clients first. You know their capabilities firsthand and so can pick the best from every career field you support. Reaching out to satisfied clients lowers the chance of rejection as well.

But LinkedIn offers yet another great source: LinkedIn groups. Groups are communities that share your interest.

Since “groups” is one of the choices on LinkedIn’s main menu, they are easy to find. In fact, LinkedIn will even suggest groups you might like. You might also want to search the Groups Directory. There you can use key words and categories to zero in on the best choices.

Can’t find a group that works exactly right? Start one yourself! That menu choice will help you broadcast brief and more detailed descriptions of the group. Describe the group by the value it offers members. You can arrange to take in only people you approve (a good idea). Finally, you can choose to have your group shown in the Group Directory.

Use your membership in existing groups to recruit members into your group. Be sure to show them how joining your group complements (but never replaces) groups to which they already belong.

All this helps build a powerful, really useful, network for you. But there are even more advantages. Members of groups communicate with each other through LinkedIn without using the expensive in-mail system.

Think of these groups as mini blogs. Often your posting will appear when you Google yourself. The more relevant, powerful “hits” people get on your name, the stronger your brand. But remember, groups are not a way to actively promote your business. LinkedIn and its members have a low tolerance for direct selling or, as they call it, spam.

As you build your network, strive to be the first one to offer value. Would one member benefit from an introduction to another? Did you come across an idea, a website, or an article that might interest members of groups to which you belong? Your network will be much more supportive if you demonstrate your value before asking for help.

LinkedIn wants you to invite only those you “know and trust” into your network. To help you, when someone sends a request to join your network through LinkedIn, you’ll have three choices. “Accept,” speaks for itself.

“Archive” means you know the person who has asked to join your network, but don’t want to connect with him or her. “I don’t know [this person]” is pejorative. People who collect too many “I don’t know” responses have their LinkedIn accounts restricted. It’s possible to get “unrestricted,” but as LinkedIn experts point out, “that will require some groveling.”

To be safe, make the first contact outside LinkedIn, usually via email. It’s here where you offer value to the person with whom you want to connect. Once you have their permission to link up with them, then use the “canned” in mail within LinkedIn to make the actual connection. The connections are mutual. If I accept your invitation to join your network, you become a member of my network at the same time.

Offer value to new members of your network by suggesting which LinkedIn group might serve them well. You might even recommend your new contacts’ group moderators.

I’ve used LinkedIn as a model to illustrate the value in building a useful network, not just large numbers of people you probably won’t be able to help. My goal was to place you in the center of a truly rewarding community.

That’s a powerful tool to help your clients not only know the way but actually walk it.

It’s All Greek to Me

The Greek concept of “Meraki” is about putting your soul into the work, doing something with love, creativity, and deep personal investment. And it shows up in good résumé work in various ways:

  1. It is Thoughtful Translation, Not Just Formatting

Meraki-driven résumé writing is interpreting lived experience, not just rearranging bullets. You decide what mattered, what changed, and what traveled well across roles. Every bullet, verb, and metric is chosen deliberately so the document feels cohesive, not generic. You fuss over structure, white space, and phrasing because the quality of the work says something about your own character and pride in the craft.

  1. It Shows in What You Leave Out

Meraki isn’t about adding fluff. Editing with respect removes noise instead of padding, resists buzzwords the candidate can’t defend, and avoids inflated claims that feel “off” in the mouth when spoken aloud. If the candidate couldn’t say it comfortably in an interview, it doesn’t belong. A résumé written with Meraki matches how the candidate talks, feels defensible under pressure, and reduces interview anxiety.

  1. It Honors the Person and the Market

Meraki settles in the tension between “This is who I actually am” and “This is how hiring works.” You align without impersonating. You optimize without lying to the scanner or the soul. Meraki means caring enough to understand who this person is, what they value, and where they hope to go beyond just their job history. You write as if you’re curating a life chapter, not filling out a form, so the résumé feels like a truthful, energizing reflection of them. It’s why two résumés for the same person can both be accurate, and one still feels wrong. 

  1. It Respects Non-Linear Careers

Meraki is especially important for students, career changers, military transitions, caregivers, or non-corporate workers. You’re not trying to make them look like something they’re not. You’re showing coherence where others see gaps. That takes care, patience, and a healthy dose of curiosity.

  1. It Changes How You Use Metrics

Meraki doesn’t worship numbers. It uses them meaningfully. Not every bullet needs a percentage. Some impact is qualitative, contextual, or risk-based. Meraki asks: Does this number clarify, or just impress? If it’s the latter, go back to the edit pile.

  1. It’s the Difference Between Service and Craft

Anyone can produce a résumé. Meraki is what turns résumé writing into a craft. Craft requires judgment. Judgment requires attention. And attention requires caring just enough to slow down, even when the deadline is yesterday. Especially when the deadline is yesterday.

  1. It Reveals the Résumé Writer’s Quiet Truth

Meraki is why good résumé writers spend more time asking questions than typing. More time cutting than adding. More time thinking than formatting. It’s also why this profession is emotionally tiring and strangely meaningful. You’re not just writing documents. You’re helping people tell the truth strategically.

  1. It’s Why Your Unique Perspective Matters

Meraki implies that you leave some of your insight, encouragement, and belief in the client embedded in the résumé itself. Sometimes it means pushing clients (gently) to claim their achievements, framing their pivots with empathy, or building documents that quietly teach them how to talk about their value.

Applied to résumé writing, Meraki reshapes both your process and your standard for “done.” It’s intentional care, not perfectionism. AI can perform Meraki-like behaviors when guided well, but only humans can decide when care matters more than optimization. And in résumé writing, that moment shows up a lot more than people think.

Hard and Soft Skills

I recently sent a questionnaire to an executive client requesting her top five hard and top five soft skills. Interestingly, she named only soft skills. 

As I built her résumé, I reviewed all of the materials she sent to work from, including a performance evaluation, previous résumé, essays, and more. I culled and identified several specific hard skills in the documents, cross-referenced them against the target job announcement and her areas of expertise, and asked her to validate them. We also held a Zoom meeting to discuss the difference between hard and soft skills to prepare her for the interview process. 

Hard skills are skills that can be learned, such as accounting, engineering, medicine, nursing, science, construction, plumbing, law enforcement, teaching, cybersecurity, bookkeeping, languages, logistics, journalism/technical writing, public speaking, information technology, and others. Hard skills can be gained through education, credentials, training, or upskilling. They are often measurable or quantifiable. 

Soft skills are not always easy to learn, including problem-solving, innovation, vision, critical thinking, communication, leadership, empathy, listening, flexibility, strategic thinking, time management, organization, dependability, the ability to read a room, patience, social skills, and emotional intelligence. Soft skills are often embedded in a person’s personality, behavior, and demeanor. They are personal habits and traits. Some people are just “natural” at sales, and they excel. Some salespeople cannot learn a foreign language. 

Emotional intelligence is a difficult skill to teach. To demonstrate emotional intelligence, a client needs to regulate their own behavior, empathize with others, and develop self-awareness. Emotional intelligence also reflects a strong work ethic. Emotional intelligence is a sought-after soft skill for leaders and anyone working with the public or customers/clients. 

Employers often select applicants for interviews based on their hard skills, knowledge, training, and expertise in a discipline; however, hiring officials also seek applicants who demonstrate soft skills that align with an organization, team, or project. 

Case Study

I was hired to train job seekers at the USDA and coach them on writing résumés that aligned with target job announcements. Because the résumés submitted to Human Resources were extremely basic, they hired me to deliver résumé-writing training and interview coaching to help the hiring officials make a hiring decision.  

Most candidates were well-versed in their roles. They had completed the required training for their positions, and they had several years of experience. Their hard skills were solid. So, this made résumé development much easier. We were not focused on transferable skills; rather, we were focused on building a strong résumé tied to the hard skill competencies in the target job announcements.

Next, I focused on the soft skill competencies: Attention to Detail, Decision-Making, Dependability, Flexibility, Interpersonal Skills, and Self-Management. I met with hiring officials to determine their pain points and ask why these specific soft skills were added to the job announcement. The hiring officials informed me that certain candidates were habitually late or called in sick and would not be hired, regardless of how well their résumés were developed/written. Poor attendance was costly, affected performance, and lowered morale.

I developed training on soft skills and explained the importance of demonstrating them on résumés and during interviews. To validate the soft skills, I asked the candidates to explain or describe scenarios where they provided Attention to Detail (perhaps referencing a specific report, or identifying and solving a problem), Decision Making (deciding to call management to the floor to discuss a specific issue or change the line speed), Dependability (list an award for no absences, arriving to work in a snow storm, always turning reports in on time), Flexibility (volunteering to work in a different plant for six months), Interpersonal Skills (volunteering to train a new employee or resolve a conflict between team members), and Self-Management (ensuring all reports were submitted timely or ahead of time each week). These examples on the résumé and in the interview demonstrated the soft skills the managers were seeking. 

People Skills

Research conducted with Fortune 500 CEOs by the Stanford Research Institute International and the Carnegie Mellon Foundation found that 75% of long-term job success depends on people skills, while only 25% on technical knowledge.

For example, if a candidate has the technical hard skills to manage accounting and payroll, the question is: Does the applicant have the soft skills of conflict resolution and gentle interpersonal communications to be able to speak to customers who may be upset over payroll issues? If not, the candidate may be better-suited to a behind-the-scenes role that does not involve direct customer contact.

If a hiring official is seeking a strong leader with expertise in a specific discipline, such as criminal intelligence, they may also be seeking soft skills, including vision, conflict management, and innovation. These soft skills will help the criminal intelligence expert form and lead a large team, energize the team to design new processes and procedures to improve performance, and effectively resolve conflicts and problems within the team, between the team and senior leaders, and with other stakeholders. 

Human Resources and hiring managers receive hundreds, if not thousands, of résumés, which often readily validate hard skills, such as a degree in criminal intelligence, 15+ years of experience in the field, development of new investigative processes and systems, and measurable accomplishments. The interview will allow the hiring official to assess soft skills and determine the right fit for the team and organization.

It is important for our clients to understand the difference between hard and soft skills to build talking points for each skill set/competency for the résumé and interview process. In particular, senior leaders should clearly distinguish between hard and soft skills in interviews and describe their leadership, communication, and management skills. 

More junior employees should be able to articulate their soft skills for the target role; for example, a CNA or caretaker should demonstrate time management and dependability.  

As a career coach, my job is to ensure my clients’ résumés align with the skills and competencies outlined in a job announcement, and to ensure they are aware of and well-versed in the distinctions between hard and soft skills. 

Scenario-based coaching can enhance a client’s skills in areas like customer service, conflict resolution, listening, vision, innovation, and other soft skills. 

News from PARWCC!

 

 

 

Check out the blog below for CPCC Director Diane Hudson’s take on AI in the application process. Find effective strategies to help your clients master the art of narrative personalization to ensure their documents bypass rigid and predictable AI screening.

 

Keep any eye out for our upcoming LIVE series. Both Certified Digital Career Strategist and Certified Student Career Coach start LIVE cohorts in April – sign up now because seats fill fast for these in-demand programs.

 

Find member resources such as PARWCC’s video library and gearbox. Catch up on recordings you missed and find key resources to advocate for your credentials and services. You can also find white papers in our bookstore, our calendar of events, blogs, forums, learning center, and more.

 

In the “Things We Found Interesting” section below, find articles about the U.S. Jobs market after the blowout month, the bigger danger workers are missing in their fear AI will take their jobs, and what you need to prepare for the rapidly changing job skill needs. Also drop a “congrats!” message to Kerry Busniak – our Elite Circle Member of the week.

Webinars and Sessions

 

 

Featured Elite Circle Member

There’s new tier of membership at PARWCC – the Elite Circle! This designation is a showcase of members who have earned one certification from all three PARWCC Institutes.

Kerry Busniak is one of our first ever Elite Circle Members. She holds the CIC, CPCC, CPRW, CSCCC, and CDCS credentials. Send her a “Congrats!” message on LinkedIn.

 

 

 

 

Connect with us.

Or contact us directly at [email protected] for all your membership needs.

It’s Not the Plan: It’s the Pivot

You’ve almost certainly heard the saying, “Man plans, and God laughs.” True as that may be, I’m still someone who appreciates a plan. I like my time organized, and if something happens during the day that I didn’t account for, I’ll go back and update my calendar to document the change in my schedule for my records. In other words, I have a lot of confidence that God finds me hilarious.

Over the past year, I’ve been working a lot on being more flexible. As I wrote in a blog a number of months ago, I’ve made a lot of efforts to get better at same-day rescheduling to address priorities. It has mostly been going well. These changes have given me the flexibility to be more respectful of people’s time and make last-minute alterations to my schedule that are often better-suited to my long-term goals than what I initially planned.

Which brings me to the crux of today’s gospel: the pivot. Plans are wonderful and necessary, but the pivot is what allows you to respond to ever-changing circumstances. I got this piece of wisdom from my training partner, who is always preaching the value of the pivot. She consistently and feverishly beats her drum about identifying a problem, getting in front of it, and pivoting in a way that allows you to control your circumstances and massage them into something more beneficial.

While I’ve made a lot of strides in coming around to her way of thinking, I can’t deny that I still enjoy having a well-organized schedule. A couple of weeks ago, I managed to craft the “perfect day” for myself: I would work on my own in the morning, pull in one team for a mid-morning work session, get together with another team in the afternoon, and then cap off my day with a desired volunteer opportunity in the evening. Both meetings were milestone sessions on two big projects I’d been mentoring.

Which is to say, I had a really good setup for the joke I was about to tell God. At 7:00 that morning, I had all my prep work laid out and I was feeling ready for the day—right when I got a text that my afternoon plans had been canceled.

I took a deep breath and chose to be okay with the alteration. I could always lean into another project in the afternoon and lean on my morning and evening plans to get me through the day. Not an hour later, I was notified that my morning meeting was also a no-go.

Suddenly, my day had two giant holes in it. I was still reckoning with what to do when I heard from the volunteer organizer that my plans for that evening were also null and void. At which point I stepped outside my home to look up for the asteroid that was surely coming my way, because even with a fairly rigorous yoga schedule, I’m simply not built for this much flexibility.

There was, much to my chagrin, no asteroid. So I went back inside to try and reconstruct something out of my day, and not too much later I got a text from a friend who was having a big personal issue and could use some help. I am, historically, never in a position to help people at the last minute because my schedule is so tightly booked. At most, you can get a five-minute phone call out of me, and that may or may not require a gun to my head.

But because of my various calamities, I could be there for him. I got to be a good friend that day, and the experience was as meaningful and useful as anything else I might have done instead. Everything else in my day? Punted to the next week or two.

My takeaway? You never know when you need the pivot. Because I chose not to lose it over canceled plans and took a couple of deep breaths to acknowledge we could still get done what I needed done—just later than I hoped—I was able to be there for a friend in need.

A pivot is not about avoiding all problems. It is about taking advantage of something you didn’t want or expect and making the best possible outcome.

News from PARWCC!

 

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Join us tonight for Interview Insiders – a behind the scenes look with a recruiter panel gathered to answer your top questions. Get insights on how hiring actually works, how candidates are evaluated, and what really influences interview decisions

 

PARWCC is driving a new partnership to support career services in the GCC. Our first informational session is tomorrow at 1pm GST (note the time zone) to uncover opportunities and bridge the international gap in this rapidly growing market.

 

Don’t go alone, take your interview coaching community with you. This collaborative hive mind can help you with real-time industry intelligence, effective strategies, and adaptive coaching frameworks to help you guarantee superior outcomes for your clients. Check out the blog below for the tactics you need.

 

In the “Things We Found Interesting” section, find articles on how job seekers are paying to be recruited, how AI is fueling gains in jobs reports, and tips to calm your nerves before a job interview. Also find this week’s featured Elite Circle Member: Max Bronson. Send him a connection on LinkedIn!

 

Webinars and Sessions

 

February

 

March

 

Find Your Opportunity in the GCC

 

1:00 PM GST
Thurs., Feb. 19

 

Join us online (register through EventBrite) to uncover hot job opportunities and ace your career move in the GCC market! (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, and Oman)

As part of our new focused effort to support the career services ecosystem in the Gulf, we are excited to announce our inaugural GCC-focused webinar. Join us as we welcome Andrew Arkley, a global authority on CV standards and an expert in the Middle Eastern hiring landscape. As the owner of PurpleCV and a key architect of the PARWCC CCVW certification, Andrew brings a unique perspective on how to bridge international standards with local Gulf requirements.

 

Please note our GCC sessions are in GST time zone (EST+9) to include our international audience.

 

Register Here

Don’t Do It Alone: Build Your Interview Coaching Community

 


In this era of AI-driven hiring, transition from a siloed practitioner to a member of an elite intelligence collective, leveraging shared data to stay ahead of rapidly evolving interview trends. Your clients need you to master adaptive coaching frameworks and the learnable skill of educational scaffolding, ensuring they can speak with authenticity under pressure without relying on “scripting crutches.” Through this collaborative hive mind, you will gain access to real-time industry intelligence on high-stakes scenarios like AI-scored assessments and complex disclosure strategies. Ultimately, you will refine your ability to deliver behavior-changing feedback, transforming your advice into a structured learning arc that guarantees superior outcomes for every candidate who walks through your door.
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Things We Found Interesting

 


Job Hunters Are So Desperate That They’re Paying to Get Recruited
Read More

AI Fuels Gains in New Jobs Reports Despite Warnings that It’s a Job Killer
Read More

So, Tell Me About Myself. How To Calm Your Nerves Before a Job Interview
Read More

Member News and Updates

 

There’s a new tier of membership at PARWCC – The Elite Circle! This designation is a showcase of members who have earned one certification from all three PARWCC Institutes/

Max Bronson is one of our first ever Elite Circle Members. He holds the CPRW, CIC, and CPCC credentials. Send him a “Congrats!” message on LinkedIn.

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

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Join us next Tuesday for insights into modern résumé strategies with Master Writer John Suarez. This monthly interactive session is your safe place to sharpen skills and ask those questions you really want answers to. Build your confidence and develop into a truly exceptional writer.

 

PARWCC is launching a dedicated initiative focused exclusively on the Gulf Cooperative Council (GCC) region. The Gulf is undergoing a historic workforce transformation driven by Saudi Vision 2023 and rapid private-sector expansion. So PARWCC is driving a new effort to support international career professionals in this region. Sign up here for the email list to stay in the loop and attend our informative session on the 19th!

 

Did you know we revamped the Certified Professional Career Coach program? It now includes LIVE coaching opportunities to hone your techniques while bridging the gap between theory and real-world application. Sign up now for the most comprehensive and hands-on path to becoming an effective career coach.

 

Read the blog below for strategies to master the art of investigative discovery through gentle interrogation of your clients. Turn their vague answers into high-impact business outcomes you can quantify in your résumé writing. Learn how to balance human-centric storytelling with rigid ATS requirements.

 

Check out the “Things We Found Interesting” section for articles on how AI is changing the job search, what an AI résumé builder recommends, and 4 simple tips to answer challenging job interview questions. Also drop a fast “Congrats!” message to our featured Elite Circle Member Heather Brown!

 

Webinars and Sessions

 

February

 

March

 

Get Direct Access to Reliable Guidance

 

1:00 PM ET
Tues., Feb. 17

 

If you’re working through the Fundamentals of Résumé Writing course or looking to strengthen your writing abilities, this monthly interactive session with acclaimed résumé writer John Suarez is your place to sharpen and elevate your skills. Bring your challenges, your résumé drafts, and your curiosity. You’ll find a supportive space to learn, troubleshoot, and build confidence as you develop into a truly exceptional résumé writer.

 

Register Here
There’s a new tier of membership at PARWCC – The Elite Circle! This designation is a showcase of members who have earned one certification from all three PARWCC Institutes/

Heather Brown is one of our first ever Elite Circle Members. She holds the CPRW, CIC, CDCS, and CVCS credentials. Send her a “Congrats!” message on LinkedIn.

 

Unpacking the Resume Writing Profession

 


As a résumé writer, you will master the art of investigative discovery, learning to transform your clients’ vague descriptions into high-impact business outcomes through “gentle interrogation.” Your clients need you to serve as a strategic translator, a learnable skill that involves balancing human-centric storytelling with the rigid requirements of ATS logic and narrative control. To ensure a sustainable practice, you will develop project management and emotional resilience, allowing you to guide anxious job seekers while maintaining the professional boundaries necessary for high-volume output. Ultimately, you will cultivate cross-industry pattern recognition, empowering your clients by identifying and articulating their unique value across diverse sectors from healthcare to finance.
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Things We Found Interesting

 


I’m an AI Resume Builder Who’s Helped Hundreds of Recently Laid-Off Workers. Here’s My Advice for People Looking for Work in 2026
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How AI is Changing the Job Search – and How to Make It Work for You
Read More

Challenging Job Interview Questions: 4 Simple Tips You Need to Know
Read More

Member News and Updates

 

Join the Discussion!

 

PARWCC Member Scott Gardner followed up in a LinkedIn post after attending a PARWCC session. Check it out!

“This came up in the Professional Association of Résumé Writers and Career Coaches webinar last week, so I wanted to address it again.

Not everyone has individual KPIs. That does not mean your impact is invisible.

If your role supports a team, department, or function, use shared metrics on your resume, just frame your contribution clearly.

Instead of claiming ownership, show enablement:
➡️ “Supported a 22% reduction in onboarding time by streamlining training workflows.”
➡️ “Contributed to higher CSAT by improving internal processes and cross-team coordination.”
➡️ “Maintained compliance systems that helped the department sustain 100% audit readiness.”

Hiring managers care less about who “owned” the number and more about how your work moved it.

Your resume should answer one question: How did 𝘺𝘰𝘶 help create results?”

 

Add your input here!

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

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Did you know all of our LIVE programs are available as self-study? That means you have a full year to go at your pace to develop your skills and get the credentials that boost your practice. These self-study programs are on the same intuitive learning platform with member-only resources and the videos from the live sessions. Check it out!

 

Read the blog below for insights on the developing 2026 job market. Help your clients master AI-integrated search strategies and evolve precision targeting with a data-driven approach. Learn how to provide the structure your clients need to survive the longer 71-day hiring timelines.

 

Join us on the 18th for Interview Insiders – a new interactive panel that takes you behind the hiring curtain. See the magic for yourself and get unfiltered views for what interviewers listen for, what raises red flags, how trade-offs are made, and why strong candidates still don’t get the offer.

 

Check out the “Things We Found Interesting” section below for articles on 12 entry-level but high-earning careers built for AI in 2026, how the use of AI in the workplace has continued to rise, and an opinion piece on 5 strategies to take advantage of the new year. Also celebrate our Elite Circle Member of the weekKevin Bottino!

 

Webinars and Sessions

 

February

 

Get Direct Access to the Interviewer’s Side of the Table

 

1:00 PM ET
Weds., Feb. 18

 

Recruiters, hiring managers, and other decision-makers step out from behind the interview table to share how hiring actually works. You will get unfiltered insight into what interviewers listen for, what raises red flags, how tradeoffs are made, and why strong candidates sometimes still don’t get offers.

Interview Insiders moves beyond theory and best guesses. It replaces assumptions with firsthand perspective, helping attendees understand how value, fit, and presence are interpreted by the people doing the hiring.

 

Register Here
Celebrate Our Elite Members

 

There’s a new tier of membership at PARWCC – The Elite Circle! This designation is a showcase of members who have earned one certification from all three PARWCC Institutes.

Kevin Bottino is one of our first ever Elite Circle Members. He holds the CPRW, CERW, CIC, and CVCS credentials. Send him a “Congrats!” message on LinkedIn.

 

Help Your Clients Succeed

 


In this selective 2026 market, empower your clients to master AI-integrated search strategies, to help them navigate the reality where over 80% of applicants use automation and 63% are screened out by algorithms. Develop the learnable skill of precision targeting, shifting away from broad applications toward a data-driven approach that documents specific differentiators for every target role. Learn how to provide the structure your clients need to maintain strategic momentum over longer 71-day hiring timelines, ensuring they remain resilient and adaptable until they secure an offer.
Read More

Things We Found Interesting

 


12 Entry-Level, High-Earning Careers Built for 2026 AI
Read More

Frequent Use of AI in the Workplace Continued to Rise in Q4
Read More

5 Career Strategies for the New Year
Read More

Member News and Updates

 


Discover the industry’s evolution and master the art of “selling people on paper” with this instructive tale of an evolving industry from John Suarez, director of PARWCC Fundamentals of Résumé Writing Program. This 150 page book includes samples and examples, many of which are timeless and applicable today. 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@