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Power Questions for Quarterly Planning

My business model is going to change dramatically in 2025. Not because of the economy or artificial intelligence or the new administration or the increasingly large number that defines my chronological age. My perspective has changed, and I need a business model that supports it. The old one is a coffee-stained T-shirt that I adore, but it simply doesn’t fit anymore. If you’re in a similar place, consider this quarterly planning approach:

Q1 — January/February/March 2025

You have all your P&L totals from 2024, and a few months before taxes are due. But you don’t need precise year-end data to know where your revenue drivers are, where the skill gaps exist, and where the boat is leaking. The beginning of the new year is the right time to DO something different, and it doesn’t have to be a major overhaul. It just has to be something that puts your personal or professional development more in line with your #1 priority, whatever that is.

Power Question: When it comes to résumé writing or career coaching, what is your #1 priority for 2025?

“Success is the sum of small efforts, repeated day in and day out.”Robert Collier

Q2 — April/May/June 2025

This is likely to be your busiest quarter of the year. Yet you’re still going to attend Thrive in Chicago and fill your head with a bunch of new personal and/or business development ideas. This is a good thing; you can’t sell from an empty wagon. But don’t let the buffet line distract you from focusing on that one aspect of your business or development that feeds the reason you pursued this line of work in the first place.

Power Question: What is the most impactful action you can take right now to align your efforts with your core purpose?

“Where your focus goes, your energy flows.”Tony Robbins

Q3 — July/August/September 2025

Mental health check. What’s working? What’s not working? What parts of your life/work bring you the most joy? What parts of your life/work drain you the most? You can’t be so focused on making a living that you forget to make a life. Before you plan any next steps, conduct an honest assessment of where things stand at this precise moment in time. 

Power Question: Are you living in a way that balances your personal well-being with your professional ambitions, and what adjustments can you make to enhance both?

“Balance is not something you find; it’s something you create.”Jana Kingsford

Q4 — October/November/December 2025

As you move toward the end of 2025, you’ll have a pretty good sense of your success stories and your shortcomings. Before you enter final grades on your report card, challenge yourself to honor the grace and neutrality of positive and negative outcomes. Both are inevitable; change is optional. Ending the year in a state of gratitude is the fuel for sustaining a healthy and productive path moving forward.

Power Question: What lessons have you learned from your successes and setbacks this year, and how can you carry them forward with gratitude and purpose?

“Success is not final, failure is not fatal: It is the courage to continue that counts.”Winston Churchill

News from PARWCC!

 

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Got a couple hours to spare before diving into the new year? Check out our self-study Master Series (2 incredible courses available) or PARWCC’s Bookstore to find even more resources. Use promo code NewYear for 20% off through New Year’s Day.

 

A tailored résumé is one of the most important tools you can give your clients. Read effective strategies in Master Writer John Suarez’s blog below to learn new ways to help your clients stand out and increase their chances of landing jobs.

 

Are you registered yet? Join PARWCC’s exclusive partnership with LinkedIn for 3 exciting live-only webinars in January. These sessions focus on 3 client levels and are presented by LinkedIn experts for behind-the-scenes and up-to-the-minute best practices.

 

Frustrated by the hiring process? Here’s your chance to ask questions directly to an active recruiter/hiring manager. We will provide video answers to the top questions on our LinkedIn channel in upcoming weeks.

 

Don’t miss out on the early bird pricing for Thrive! 2025 – register before December 31st to save $150 on the industry-leading conference happening April 27th-29th. Chose from over 20 sessions to discover actionable insights, cutting-edge trends, and practical takeaways.

 

Webinars and Sessions

 

Exclusive Partnership Events in January

 

January

 

Santa Has a Surprise For You!

 


Treat yourself to a professional holiday gift this season. PARWCC’s newly opened book store includes the winners from the three Elite Circle Résumé contest and a just-produced AI Prompt Library.
Read More

Who Are You Writing For?

 


Tailoring résumés and cover letters to specific job postings is one of the most important parts of being a résumé writer. By analyzing a recent hiring process at Southwestern Illinois College, Master Writer Suarez points out that many applicants failed to customize their applications, despite being explicitly asked to do so. This oversight significantly reduced their chances of securing an interview. Suarez emphasizes the value of professional résumé writing services, particularly in today’s competitive job market where AI tools can be misused. By focusing on strategic and authentic writing, résumé writers can help their clients stand out and increase their chances of landing their desired jobs.
Read More

Level up with this exclusive partnership! Learn from LinkedIn experts in 3 separate events happening in January. Get up-to-the-minute best practices for 3 client levels from students and new graduates to mid-level professionals to senior leadership. Sign up now!
Register Now

Get Your Coach On

 

1:00 PM ET
Thurs., Jan. 9

 

The Certified Professional Career Coach program gets a brand new facelift. Learn all about Diane’s new approach from the master herself. The program also launches our new LMS system so be ready for new material, high quality videos, and an intuitive learning system that optimizes your gain. Discover added sections and new case studies to improve your coaching strategies.

 

Register Here

Things We Found Interesting

 


These Jobs May be Hot in the Next 10 years…or Not Podcast
Read More

10 Free Online Classes that are Guaranteed Resume Boosters
Read More

The Secret Weapon Helping Businesses Get Results from AI: Humans
Read More

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

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Happy holidays! Is the hiring process adding unneeded frustration to your celebrations? Get answers from an active recruiter/hiring manager using this survey. PARWCC will post answer videos to top questions on our LinkedIn channel.

  

Show off your work! Submit your résumés to the Elite Circle Résumé contest and get recognized at Thrive! 2025 in Chicago. The top writers in each category can earn huge PR and bragging rights for their work. There is no cost to participate in the contest, which is open to PARWCC members only.

 

 

PARWCC is looking for Subject Matter Experts to chat at our popular members-only webinars. If you want to share your expertise in crafting résumés or coaching a specific industry such as health care, technology, or marketing, please email Stephanie at [email protected] for more information.

 

 

Are you a newly certified CPCC? Randstad Risesmart is offering six-month coaching contracts designed to get you practical experience and fast launch your career. Send your résumé and cover letter to: [email protected] for consideration.

 

 

PARWCC offices will be closed December 23rd through 26th. Please be patient as we catch up on emails.

 

 

Webinars and Sessions

 

Exclusive Partnership Events in January

 

January

 


Résumé Samples and AI Prompts

Treat yourself to a professional holiday gift this season. PARWCC’s newly opened book store includes the winners from the three Elite Circle Résumé contest and a just-produced AI Prompt Library.
Read More

Watch How Santa Hires

 


Check out the hiring process at the North Pole. While Santa seeks a facilities manager, the key takeaways are valuable for career coaches. First, identify the need by analyzing the workload and skills gap to define the perfect candidate. Second, craft compelling job descriptions to highlight not just duties but also company culture and unique perks. Third, use targeted questions to assess a candidate’s fit with behavioral interviewing. Fourth, be sure to highlight transferable skills by looking beyond industry experience. Use these tips to help your clients identify their strengths to target ideal job opportunities.
Read More

You’re Running Out of Time!

 


Participate in the Elite Circle Résumé Contest now! Only available through December 31st, get your work reviewed by a panel of industry leaders and have the chance to get recognized as an exemplary career services professional and be featured in PARWCC publications. Check out a previous winner below.
Enter Now!

Tackle Interview Anxiety

 

1:00 PM ET
Thurs., Jan. 16th

 

During this interactive session, we will explore various strategies and techniques that can help clients overcome their nervousness and interview at their best. We’ll discuss real-life client challenges and share the strategies, perspectives and resources that make PARWCC coaches the industry leaders in interview skills coaching.  Whether you are a seasoned CEIC, a new CIC, or simply interview-curious, this is a discussion you won’t want to miss.

 

Register Here

Things We Found Interesting

 


5 Ways to Network, the Modern Way
Read More

2024 State of the Global Workforce
Read More

Essentials: the Job-Market Frenzy
Read More

Member News and Updates

 

 

Welcome Recent New Members!

Angelica Perez

Erin King

Qalandar Hussain

Jeanne Stoner

Lynette Saxton

Alexandria Croom

Matt Bender

Cynthia Funkhouser

Morgan Johnson

Tyler Vixie

Judyth Brown

Judy Collins

Alicia Johnson

Dana Kinsey


 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

View in browser
 

Proud of your work? Show it off! Submit your résumés to the Elite Circle Résumé contest and get recognized at Thrive! 2025 in Chicago. The top writers in each category can earn huge PR and bragging rights for their work. There is no cost to participate in the contest, which is open to PARWCC members only.

 

Need a trusted (and free!) source of information, informative reading, and essential highlights to grow professionally? Subscribe to Gallup Newsletters for 3 options: “Gallup at Work”, “Front Page”, or “Clifton Strengths Insights”.

 

News alert! PARWCC is partnering with LinkedIn for an exclusive-to-members offering of 3 webinars in January. These webinars are live only (not recorded!) and provide direct information from LinkedIn experts, exclusive materials, and must-have best practices for 3 client levels.

 

Join the debate about which application is best for creating résumés – MS Word, Canva, or Google Docs – read the article in the “Things We Found Interesting” section below and then make a post in our forums. Also take the time to connect and celebrate our December new certificate holders!

 

Frustrated by the hiring process? Here’s your chance to ask questions directly to an active recruiter/hiring manager. We will provide video answers to the top questions on our LinkedIn channel in upcoming weeks.

 

Webinars and Sessions

 

December

 

Exclusive Partnership Events in January

 

January

 

Get Recognized!

 


Submit your résumés now! Free for members, there are 4 categories in this competition. Enter your work, get it reviewed by a panel of industry experts, and win big prizes! Check out previous winners and put your best foot forward.
Enter Now!

Don’t Miss this Exclusive Partnership!

 

Sign Me Up!

Words that Change Lives

 


Exceptional communication skills are crucial for professional résumé writers and career coaches. It highlights the need to write with precision, power, and style, tailoring content to specific clients and industries. Effective communication also involves speaking with clarity and empathy, building trust with clients, and avoiding jargon or overly technical language. By mastering these skills, résumé writers can create impactful documents that showcase clients’ strengths and help them secure their desired positions.
Read More

Find Who You Need

 


Did you know PARWCC has a job board? 10 new employers registered and posted jobs last month. Nearly 4,000 posting views. If you need help, post here. If you’re looking for new opportunities, search here. 
Get Started

Master Global Coaching

 

1:00 PM ET
Thurs., Dec. 19th

 

Unlock the unique skills and strategies needed to support global professionals – expats, their families, and legal immigrants – as they navigate the complexities of restarting their careers in the USA. 

  • Gain deep insights into client profiles and challenges
  • Learn specific coaching techniques tailored to client needs
  • Discover essential tools including building interview confidence

 

Register Here

Things We Found Interesting

 


30 Canva vs Word vs Google Docs: Which is Better for Creating Resumes?
Read More

US Job Growth Rebounds
Read More

Comprehensive List of 2024 Tech Layoffs
Read More

Celebrate Our New Certificate Holders!

 


Take the time this holiday season to make connections and build your network. Don’t forget to celebrate your new credentials with our social media post templates in the Gearbox! January 8th is National Career Coach Day so get the templates for that too!

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

View in browser
 

Are you ready for the new year? That means taking a look at what you’ve done and whether it matched the dreams you had. Check out the blog below for an immersive reflection of the evolution of résumé writing and how the industry has changed.

 

Empower your clients by joining us in 3 exclusive webinars! For the first time, LinkedIn is partnering with PARWCC to deliver industry-leading live-only sessions for transformative results. You’ll have access to the experts behind the platform, gain materials and insights you won’t find anywhere else, and get up-to-the-minute best practices. Sign up now for each event because these won’t be recorded!

 

Meet our December Member Spotlight: Dahlia Ashford! Dahlia has been in the business 5 years and holds several certifications as she continues to make an impact and change lives. We’d also like to recognize Tosha Wilson-Davis – her company Penciled In was awarded Best of Georgia Honorable Mention 2024 in the Employment Agencies category by the Georgia Business Journal. Way to go!

 

Your clients are most likely looking to change jobs or follow the tech migration – read the articles below in the “Things We Found Interesting” section for more information. Also find tips for the 5 types of LinkedIn content needed to level up your personal brand.

 

Webinars and Sessions

 

December

 

Exclusive Partnership Events in January

January

 

The Dream That Got Away

 


Take the time to reflect on the evolution of the resume writing and career coaching industry, highlighting the impact of technology and the need for innovation. Discuss the importance of setting ambitious goals and challenging the status quo and plan for a future where job seekers are excited about the job search process and where career coaches play a pivotal role in empowering individuals to achieve their career aspirations. Underscore the significance of continuous learning, adaptability, and a strong network in navigating the changing landscape of the industry.
Read More
Unlock Insider Knowledge!

 


For the first time, LinkedIn is partnering exclusively with PARWCC to deliver a ground-breaking live-only webinar designed to equip you with insider strategies for helping students and emerging professionals build LinkedIn profiles that truly stand out as they transition into the workforce.
Learn More

Member Spotlight!

 

Cheers to Dahlia Ashford! Hailing from Moss Point, MS, Dahlia has been in the industry for 5 years. She holds a B.S. in Biological Studies (MSU), an M.S. in College Student Personnel (UCA), and several certifications including her CPRW, CPC, CIC, CPCC, and CCTC.

Oh, and she’s a two-time #1 Amazon best-selling co-author.

Congratulations on your inspiring journey and the incredible impact you continue to make!

 

Tips from the Resume Master

 

1:00 PM ET
Tues., Dec. 17

 

Currently enrolled in the Fundamentals of Résumé Writing course? Join us for a monthly interactive session with renowned résumé writer John Suarez. While “how to” information is available at the click of a mouse…the source of the information is often questionable at best. John will take your questions, share his insights, explain best practices, and guide you toward becoming the best writer you can be. Feel free to share your experiences and ask questions!

 

Register Here
Master the Art of Global Coaching

 


Unlock the unique skills and strategies needed to support global professionals—expats, their families, and legal immigrants—as they navigate the complexities of restarting their careers in the United States. Whether you’re a seasoned Career Coach or Resume Writer looking to expand your expertise or someone seeking to make a greater impact in the global career space, this session will provide you with actionable strategies to transform the careers of global professionals and set them on a path to success.
Sign Up Now

Things We Found Interesting

 


5 Types of LinkedIn Content to Level Up Your Personal Brand as a Thought Leader
Read More

The Number of Americans Wanting to Switch Jobs Hits a 10-Year High
Read More

The Great Tech Job Migration is Upon Us
Read More

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
 [email protected]
Websitehttps://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

Are you ready for the new year? That means taking a look at what you’ve done and whether it matched the dreams you had. Check out the blog below for an immersive reflection of the evolution of résumé writing and how the industry has changed.

Empower your clients by joining us in 3 exclusive webinars! For the first time, LinkedIn is partnering with PARWCC to deliver industry-leading live-only sessions for transformative results. You’ll have access to the experts behind the platform, gain materials and insights you won’t find anywhere else, and get up-to-the-minute best practices. Sign up now for each event because these won’t be recorded!

Meet our December Member Spotlight: Dahlia Ashford! Dahlia has been in the business 5 years and holds several certifications as she continues to make an impact and change lives. We’d also like to recognize Tosha Wilson-Davis – her company Penciled In was awarded Best of Georgia Honorable Mention 2024 in the Employment Agencies category by the Georgia Business Journal. Way to go!

Your clients are most likely looking to change jobs or follow the tech migration – read the articles below in the “Things We Found Interesting” section for more information. Also find tips for the 5 types of LinkedIn content needed to level up your personal brand.

News from PARWCC!

 

View in browser
 

Big news! LinkedIn staff are exclusively presenting a series of THREE webinars in January. These will only be offered in live format and focus on students in week 1, mid-career professionals in week 2, and senior leaders for week 3. This is free with your PARWCC membership so sign up now!

 

 

The holidays are a fantastic time to network – use the tactics in the blog below to assess your current network, identify gaps, and diversify your connections. Take advantage of the psychological benefits of a strong network as you go into the new year.

 

Join us tonight for our second Master Series course. Learn to produce effective executive-level résumés in a 3-week LIVE virtual training.

 

The Elite Circle Résumé Contest is open for entries. Take a peek at the overall winning résumé below and then send your own in to earn big prizes at Thrive! 2025. There’s no cost for members, and you’ll get recognized as an industry-leader in PARWCC publications.

 

Webinars and Sessions

 

December

 

The Sum of Your Circle

 


Build and maintain a strong network by assessing their current network, identifying gaps, and diversifying their connections to include mentors, peers, industry leaders, and clients. By actively engaging in networking activities, such as attending events, joining online communities, and leveraging social media, individuals can expand their network and gain valuable insights, support, and opportunities. Take advantage of the psychological benefits of a strong network, such as reduced feelings of isolation and increased motivation.
Read More

Executive Resume Training

 


Starting today! Join this intensive 3-week series to elevate your résumé writing to executive levels. You will master

  • creating distinctive executive branding strategies,
  • crafting compelling leadership narratives, and
  • develop sophisticated achievement metrics.

 

Learn More

Learn the Faces at PARWCC

 


Visit our “About Us” page on the new website and discover how we work together to empower résumé writers and career coaches like you.

Network for the Holidays

 

1:00 PM ET
Thurs., Dec. 5

 

Our networking forum will help you find peers in similar situations and exchange ideas on building your business in a safe environment. This virtual meeting is designed around you and your needs and encompasses a wide range of topics, so come prepared with questions and insights! 

 

Register Here

Things We Found Interesting

 


Timing is Everything: the Best and Worst Times to Look for a Job
Read More

Your Resume Passed AI Screening: How to Also Stand Out to Recruiters
Read More

AI in Recruiting 2024: Pros and Cons
Read More

Resume Writing Contest is LIVE!

 


Get recognized as an industry-leading career services provider and be featured in PARWCC publications. Contest categories include Chief Marketing Officer, Project Manager, Customer Service Representative, and Executive Assistant. Contest is open until 11:59PM EST December 31st 2024. Winners will be announced at Thrive! 2025.

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

Big news! LinkedIn staff are exclusively presenting a series of THREE webinars in January. These will only be offered in live format and focus on students in week 1, mid-career professionals in week 2, and senior leaders for week 3. This is free with your PARWCC membership so sign up now!

The holidays are a fantastic time to network – use the tactics in the blog below to assess your current network, identify gaps, and diversify your connections. Take advantage of the psychological benefits of a strong network as you go into the new year.

Join us tonight for our second Master Series courseLearn to produce effective executive-level résumés in a 3-week LIVE virtual training.

The Elite Circle Résumé Contest is open for entries. Take a peek at the overall winning résumé below and then send your own in to earn big prizes at Thrive! 2025. There’s no cost for members, and you’ll get recognized as an industry-leader in PARWCC publications.

Who Are You Writing For?

Eleven people applied for the Recruiting Coordinator position at Southwestern Illinois College (SWIC). As part of the four-person hiring committee, I reviewed all the résumés to help find the strongest candidates. 

Two were immediately disqualified for targeting the wrong position in their cover letters.

Of the nine résumés that remained:

  • 8 were not professionally written. This is a guess, of course, but an educated one. The most visually appealing résumé included one with a two-column format and a photo. It was not selected.
  • 6 were two pages; 2 were three pages long.
  • All of them included a customized cover letter, as requested in the job ad.
  • In general, my fellow committee members were much more critical of the cover letters than they were of the résumés. 
  • 4 were selected for interviews. I agreed with three of those choices.

That’s where it stands as of this writing. By the time you read this, there is a good chance that an official offer has been extended and accepted. One person is going to have an even happier holiday season.

Eight will not…at least not as a SWIC employee.

Some of them will perhaps start a position at one of the 10 other jobs they applied for using the exact same résumé. Some of them will postpone their job search until after the new year. Some of them will go to holiday parties and tell their friends how tough the job market is right now.

And a large percentage of the unchosen will never suspect that NOT A SINGLE APPLICANT appeared to customize their résumé for the position. Some had professional experience that was more aligned with the job requirements, but clearly it was up to the reader to make that connection.

For some of them, it might not have made a difference.

But for those of you who serve clients in competitive job search situations, think of targeting the résumé as a bare minimum, drop-dead, gotta-do checklist item that is sure to help them stand out among a pool of DIY résumé writers.

Marketing guru Seth Godin said it this way:

“It’s so tempting to write for everyone. But everyone isn’t going to read your work, someone is….Name the people you’re writing for. Ignore everyone else.”

In the case of the new SWIC Recruiting Coordinator, someone who ignored that advice is still going to get a job offer. But the candidates who ignored that advice and were not interviewed could have increased their chances tremendously by thinking about the mindset of the people they were writing for.

I expect to see more of this dynamic as AI empowers people to try writing their own résumé or cover letter with a few simple prompts. In the wrong hands, AI is hardly an equalizer. It ensures we’ll have more work in the future. Strategic and authentic writing are both in high demand, still the byproduct of critical thinking.

I look at it this way. I see all these fancy video clips and recipes for the most appetizing meals and desserts, so simple even a non-cooking fool like me could do it. Except even if it turns out good, it’s an accident at best.

Stay in your lane, amateurs! Don’t you know that we’re trained for this?

The Real Cost of Change

In any managerial space, there’s going to be talk about change. Sometimes this is recognizing the fear of it that many people hold, but more often, the common wisdom is that organizations need to evolve or die. Organizations set up entire departments for the purpose of facilitating change – as well as buying books, putting people in change-management roles , and revising org charts — all in the name of progress.

 

People are, naturally, surprised when all of this work often doesn’t result in real, meaningful change.

 

There was one instance where I was involved in driving change in an organization that desperately needed it — well, there has been more than one instance of that in my career, but there’s one in particular I want to discuss. The organization desperately needed to revamp the way it went to market, so my team and I created a lot of great, thorough strategy documents and did a lot of leg work on developing what the new approach should be and communicating that throughout the organization.

 

And well, then not much else happened. I walked into the conference room and saw a message on the whiteboard that said: “Culture eats strategy for lunch.” This, to me, is reflective of the reticence to change that you can usually find at any level of a business. A fear of the unknown drives a lot of this fear, but I would challenge that a greater portion stems from personal insecurities about one’s ability to adapt and/or skepticism about having the time to adapt.

 

I saw this clearly while working with an organization recently that wanted to add in new software and update some old processes to improve their lacking customer service. These were not dramatic changes, but upon trying to implement them, I immediately got a lot of pushback from folks along the frontline, mostly to the tune of, “I’m too busy! I don’t have time to make this faster!”

That thought really struck me: I don’t have time to get better or faster at this because I’m busy. I reflected a lot on the resistance to change and how to give people the space, emotionally and practically, to enact positive changes. 

 

The natural conclusion of this pondering is, of course, that I’m going to start tinkering with things. And I encourage you to do the same in your own life — ask yourself, “Why aren’t I where I want to be? What’s the thing getting in the way of allowing me to make changes?”

 

For the purposes of this thought experiment, I’ll assume that you’ve already done the foundational work of developing a clearly articulated vision and reason for why the change is necessary. Logically, this probably feels like it should result in change. But even with a clear vision and proper tools at the ready, how are you giving people time and tools to make these adaptations? 

 

Do you bring in extra help? That can take some of the work off your peoples’ plates while they adjust, but it also scares people and gives them the impression that they might be due for replacing, especially during a time of larger change. Or maybe do you bring in trainers instead, although you run the risk of it being another do-nothing training session passed down by higher-ups that doesn’t result in a meaningful difference in daily operations?

 

However you do it, you have to find a way to shift the workload without stopping cash flow. And frankly, that can get pricey. You might consider starting a change in the culture as an investment, just like buying new hardware. Your goal, then, is to make that investment in a way that will yield observable results.

 

Because what I know for sure is that just telling people that they have to change doesn’t cut it. I’m guessing that you’ve been up against resistance to change before as well. On my part, I’m going to make those investments in giving people the space and comfort to make the changes that the organization needs to see. My hypothesis is that this will lead to a lot less pushback and I’ll see a nice return on my investment in facilitating these changes.

 

Or maybe I’ve misidentified the issue and people will be just as averse to change as ever. The only real way to know is to run my tests and figure it out.

 

One curious thing about management introducing new tools and toys for their employees is that, undeniably, not all change is good. At the same time, no change is rarely the right answer. Good management, though, is having the wisdom to listen to your people, look at the market, and try to understand which changes your organization needs to make to keep apace with the world. That is more of a constantly moving goal than a destination one reaches, but I still think it’s worth striving for.