How Can Interview Coaches Prepare Clients for AI-Driven Hiring Processes?

According to the Insight Global 2025 AI in Hiring Report, 99% of hiring managers now use AI in at least one stage of their hiring process, from résumé screening to interview evaluation. As one-way video interviews and algorithm-driven assessments become more common, job seekers often encounter technology before they ever interact with a human. For interview coaches, this shift means preparing clients for new formats, building camera confidence, and helping them understand how to succeed when AI plays a central role in evaluation.

Help Clients Understand the AI Interview Landscape

The first step is education. Many job seekers don’t realize that AI interview platforms can analyze not only what they say but how they say it. Systems may evaluate tone of voice, pacing, word choice, eye contact, and even facial expressions. Coaches can break down how these tools work, what employers look for, and where candidates need to focus their preparation.

Train for Camera Confidence

Unlike traditional interviews, one-way video interviews don’t provide visual or verbal feedback. This lack of interaction often makes clients feel uncomfortable or robotic. To prepare them, encourage practice in front of a camera, reviewing recordings to improve posture, clarity, and delivery. Teach simple techniques like speaking directly to the camera lens, smiling naturally, and pacing answers to stay concise but complete.

Teach Structured, Impactful Responses

AI interview platforms often reward responses that follow consistent patterns. Encourage the use of frameworks like the STAR method (Situation, Task, Action, Result) to keep answers focused and measurable. Structure helps clients avoid rambling, ensures they cover key points, and makes it easier for AI systems—and eventually hiring managers—to recognize qualifications.

Highlight Authenticity and Human Warmth

While algorithms score delivery and language, employers may still review recordings. Help clients avoid sounding robotic or rehearsed. Encourage authentic storytelling, personal examples, and enthusiasm for the role. Remind them that the goal is to pass the algorithm while still impressing the human reviewer who will ultimately make the decision.

Stay Ahead of Emerging Technology

AI-driven interviews are still evolving. Interview coaches should stay current on the platforms employers are adopting, the criteria algorithms use, and the ethical debates around bias in AI hiring. By remaining an informed guide, you can position yourself as a trusted partner for clients navigating the future of job interviews.

Technology is reshaping how résumés are written and how interviews are conducted. Strengthen your practice with the PARWCC Interview Institute and learn strategies to prepare clients for success across the hiring process.