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When Client Stressors Challenge the Coach

Exploring the emotional impact of “stuck sessions” on both coach and client

 

Hey friends and colleagues,

You’ve tried it all — career inventories, personality tests, vision boards, goal-setting sessions, open-ended coaching questions, even the classic “Where do you see yourself in five years?” All your best tools.  But nothing’s clicking.  The client you’ve been supporting feels just as stuck, unsure, and disinterested as they did weeks ago. What’s worse? They’re beginning to doubt your ability to help — and if you’re honest, so are you.

“I thought a coach was supposed to guide me to clarity,” they say with frustration. And maybe they don’t say it out loud, but you feel it in their energy. It’s like you’re spinning your wheels in mud, and no amount of traction is getting you anywhere. That little voice creeps in: “Maybe I’m not cut out for this.”

Let me stop you right there: you are not a failure. This moment doesn’t mean you’re a bad coach. It means you’re a human one. Every coach — even the most seasoned among us — hits moments where the path forward feels foggy. Where client resistance or uncertainty becomes contagious and we start doubting our skills, our impact, and our purpose.

Now let’s talk about what’s really happening under the surface — emotionally and mentally — for both parties. When clients are deeply stuck, it’s often not about indecision alone. It’s anxiety, fear of failure, unresolved grief from past career missteps, or feeling lost in their own identity. And on the coach’s end? We can absorb those feelings without realizing it. We begin internalizing their stagnation as our own. That’s emotional transfer — and it’s real.

Mental health plays a crucial role here. If a client is feeling overwhelmed, emotionally shut down, or depressed, no tool in your coaching kit will create movement unless the underlying distress is acknowledged. And if you are emotionally worn down — overbooked, under-supported, or dealing with compassion fatigue — your ability to think clearly and coach creatively also diminishes. These “stuck” moments are often red flags for both sides that emotional bandwidth is maxed out.

So how do you move forward when you’re the one stuck? One of the most important steps is also one of the most underused: reach out. How many of you have a trusted circle of coaches, thought partners, or colleagues you can lean on when a session goes sideways or a client relationship hits a wall? Who do you talk to when you feel stagnant, overwhelmed, or unsure?

If your answer is “I’ve got people” — that’s gold. Nurture those relationships like the professional oxygen they are. And if your answer is “Not really…” then it’s time to start building your career coach co-support network. Not just for collaboration — for survival. Because in this work, isolation breeds doubt. Community recharges confidence. And connection protects our mental well-being.

Here’s the thing: asking another coach for insight doesn’t mean you’re handing them your client. It means you care enough to say, “I want to serve this person well — and maybe I need a new lens to help me do that.” Sometimes our coaching style doesn’t align with a client’s learning style or emotional needs. Sometimes we’re not the right coach in that season of their life — and that’s okay. A fresh perspective can be the bridge to progress.

Your task: Take a moment to think about who’s in your circle — and why.  “Who’s your go-to coach when your own fire dims? If no names come to mind, that’s your challenge: start with one connection. One colleague. One message that says, “I see your work — want to connect and swap ideas?” The best coaches aren’t coaching in isolation — especially when mental health is in the room, whether spoken or not.

Behind every grounded coach is a team that refuses to let them doubt their power in silence.

This is your invitation to start — or keep building — the kind of coaching network that fuels, affirms, and stretches you. You don’t have to do this work alone.

 

Here’s to mindful moves, 

Felicia A. Shanklin, M.Ed., CPRW 

Licensed Mental Health First Aid Instructor (Adult)
Balanced Harmony Master Series Director

 

News from PARWCC!

 

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Deciding if the time is right to learn and certify as a career coach? PARWCC’s flagship program, Certified Professional Career Coach, has been expanded to include live coaching, global network, and all the intuitive features of our new learning system.

 

Can your clients use a “referral résumé“? Discover this game-changing strategy in the blog below to move beyond passive marketing by learning this effective relationship building technique. These specialist résumés spark engaging in-person conversations that turns networking into enthusiastic brand ambassadors

 

Students have unique needs when seeking their first ‘real’ job. Join our panel of experts on Monday August 4 for an immersive Ask Me Anything panel about everything student coaching. This interactive session will explore the most pressing questions about coaching Gen Z, student résumés, and navigating the transition from campus to career.

 

Find the real reason why no one is hiring or getting hiring in the article below in the “Things We Found Interesting” along with how businesses can change their approach to interviewing to aid those with autism.

 

Webinars and Sessions

 

July

 

August

 

Return of the Referral Resume

 


Master a game-changing strategy: move beyond passive marketing by conquering the learnable skill of strategic relationship building for referrals. Discover how to create a “referral résumé” that sparks engaging, in-person conversations with your “high pleasure, high profit” clients, transforming them into enthusiastic ambassadors for your brand. This method not only offers the cheapest and most reliable client acquisition but also models the very networking skills you coach your job-seeking clients to master.
Read More

Get Your Student Coaching Questions Ready

 

3:00 PM ET
Mon., Aug. 4

 

Designed specifically for career coaches and résumé writers who support students in higher education, this interactive session will explore the most pressing questions around coaching Gen Z, writing effective student résumés, and navigating the transition from campus to career. Bring your toughest challenges, share best practices, and leave with actionable strategies to better serve the next generation of professionals.

 

Register Here

Things We Found Interesting

 


The Real Reason No One is Hiring or Getting Hired
Read More

Why People with Autism Struggle to Get Hired – and How Businesses can Help by Changing How They Look at Job Interviews
Read More

The Future of Work is Flexible and Fractional – But It’s Still Failing. Here’s How to Fix It
Read More

Member News and Updates

 

PARWCC forums give members a dedicated space to connect, ask questions, share ideas, and build your practices with real-time support.

Whether you’re navigating your first client or refining advanced strategies, these conversations keep you informed, engaged, and empowered. Being a member means having access to more than credentials – it means having a professional community at your back!

Say hello and give your input now!

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

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Join us tomorrow for an insider’s view at the candidate experience through the eyes of a recruiter. This immersive session will explore how recruiters use ATS and AI for screening and what they look for in career documents. We’ll also walk through the entire interview process and what truly matters at each stage.

 

Check out the blog below to learn how to guide job seekers to leverage existing connects and form new ones – networking in the form of relationship building. This transforms daunting interaction into genuine opportunities with your practical coaching tips.

 

PARWCC has two powerful professional development hubs: the Master Series educational programs and the Bookstore. These help you keep your skills sharp and effective on your schedule.

 

How can you tell if an online job interview is fake? Learn 20 red flags from the article below in the “Things We Found Interesting” section. Also find 10 pros and cons of using AI for applications and 5 charts explaining what late-career layoffs look like in America.

 

Webinars and Sessions

 

July

 

August

 

Relationship Building – AKA Networking

 


Struggling clients often dread “networking,” but learn how to redefine the process as natural relationship building. Discover how to guide job seekers in leveraging existing connections and forming new ones organically, transforming daunting interactions into genuine opportunities. Learn practical coaching tips, from volunteering at events to utilizing social media and personal contacts, to help your clients overcome shyness and unlock a wealth of hidden connections.
Read More
Your clients count on you to be the expert. That means keeping your skills current and your knowledge sharp. That’s why PARWCC has two powerful professional development hubs: check them out!

 

Master Series
Bookstore

Help Your Veterans Navigate Their Transitions

 

1:00 PM ET
Thurs., July 31

 

Join us for a special Ask Me Anything (AMA) event focused on how career professionals can better serve veterans navigating career transitions. Whether your clients are transitioning from active duty, entering the workforce for the first time, or shifting into civilian leadership roles, this AMA will provide actionable insights and real-world strategies you can immediately apply in your coaching and résumé writing practices.

 

Register Here

Things We Found Interesting

 


20 Red Flags an Online Job Interview is Fake
Read More

10 Pros and Cons of Using AI for Your Job Application
Read More

5 Charts: Here’s What a Late-Career Layoff Looks Like in America 
Read More

Member News and Updates

 

Get talking!

Find tips and networking opportunities on PARWCC’s LinkedIn. This week’s tactic is how coaches help their clients build a confident and clear elevator pitch. 

Also find community chats sharing alternative words for tired old phrases, coaching wins, and resume laughs.

See you there!

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

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Discouraged clients? Learn how to keep them motivated with our new Ask Me Anything Panel this Friday! This candid session features 3 seasoned career and motivation coaches sharing real strategies, mindset tools, and effective techniques to help your clients stay resilient and focused.

 

Anxieties? You and your clients are not alone. Learn how to address underlying issues by integrating mental health in your practice with the skills in the blog below. Guest Author Felicia A. Shanklin shares how to empower your clients to overcome self-doubt and fear.

 

Quick Skills Build – use a slower summer to polish your skills! Sign up for a self-paced Master Series for bite-sized professional development to enhance your practice. These comprehensive 2- or 3-session programs delve deep into key topics facing career service professionals.

 

Federal agencies are facing a conundrum – they’ve been cleared to layoff workers but many have already left. Check out the article below in “Things We Found Interesting”. Also find an opinion piece of how AI won’t take your job but will change it completely and best practices for AI prompts to generate a killer LinkedIn profile.

 

Webinars and Sessions

 

July

 

August

 

Coaching Includes Mental Health, Are You Equipped?

 


Career coaches often overlook the crucial role of mental health, but read the powerful arguments that emotional well-being is the bedrock of career progress. Learn the learnable skill of creating emotionally supportive spaces and recognizing when clients need a pause from strategy to address underlying anxieties, burnout, or identity shifts. By integrating mental health awareness, coaches can empower clients to overcome self-doubt and fear, fostering genuine transformation and ensuring more engaged, action-oriented progress.
Read More
Level up with PARWCC Master Series! There are now 6 of these immersive 2-session programs featuring in-depth coverage of important topics such as:

These fantastic self-paced bites of professional development enhance your practice and your skills.

 

Learn More

Real Strategies, Mindset Tools,
and Coaching Techniques Here

 

1:00 PM ET
Fri., July 18

 

Let’s be honest – keeping clients motivated during a long or discouraging job search is one of the toughest parts of our work as career professionals.

 

This candid AMA session with 3 seasoned career coaches is all about real talk, practical strategies, and shared wisdom. Come connect with your peers, get inspired, and walk away with actionable insights to better support your clients on the toughest days of their search.

 

Register Here

Things We Found Interesting

 


AI Won’t Kill Your Job – It’ll Just Completely Change How You Do It
Read More

Cleared to Lay Off Workers, Some Federal Agencies Find Many Already Left
Read More

5 ChatGPT Prompts for a LinkedIn Profile That Gets Results
Read More

Member News and Updates

 

See what PARWCC Members are chatting about!

 

Industry Leader Mark Misiano shared résumé formatting best practices in this LinkedIn Post and several members commented. Share your thoughts and get connected with your peers!

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

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Ever had a client give you an old resume with something really strange on it? Check out what PARWCC members are saying on our LinkedIn post. Everything from pictures to emoticons to reasons for termination have been shared – what can you add?

 

AI is becoming ever more prevalent. How do you coach your clients to handle AI Asynchronous interviews? Check out the blog below from Top Specialty Coach Lili Foggle for effective tactics to revolutionize your coaching approach to handle this interviewing tool.

 

PARWCC’s premier coaching program, Certified Professional Career Coach, is even better. Join us now for LIVE coaching labs, expert training, and a global network through the self-paced study or NEW LIVE OPTION.

 

Find several opinions on AI and its effect on the job market and hiring process in the “Things We Found Interesting” section below. Learn how AI might not take over the workforce but it is scrambling the hiring process, how that hiring process is broken, and why the resume may be dying.

 

Webinars and Sessions

 

July

 

AI Asynchronous Interviews:
What You Need to Know

 


An applicant’s worst nightmare—an AI interview gone wrong—is becoming a common reality as 48% of Fortune 500 companies now use AI to screen candidates. Learn essential strategies for career coaches to help clients master AI interviews, from optimizing vocal delivery for algorithms to maintaining authentic human connection. Ready to revolutionize your coaching approach for the age of AI? Click here to discover 5 critical adaptations for AI-assessed interviews!
Read More

Get Your Answers

 

1:00 PM ET
Tues., July 15

 

Currently enrolled in the Fundamentals of Résumé Writing course? Join us for a monthly interactive session with renowned résumé writer John Suarez. While “how to” information is available at the click of a mouse…the source of the information is often questionable at best. John will take your questions, share his insights, explain best practices, and guide you toward becoming the best writer you can be. Feel free to share your experiences and ask questions!

 

Register Here

Things We Found Interesting

 


The Resume is Dying, and AI is Holding the Smoking Gun
Read More

Fears of AI Workforce Takeover May Be Overblown, But It’s Still Scrambling Firms’ Hiring Plans
Read More

Hiring Is Broken, And Not in the Way You Think
Read More

Member News and Updates

 

What’s the strangest thing you’ve seen on a resume (that someone thought was a good idea)?

 

Some top responses:

  • A selfie 
  • The full address
  • Criminal record section
  • Reasons for terminations including “stole cash from register” and “hated my boss”
  • Emoticons 🤔

 

Check out our LinkedIn Post and add your comments!

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

News from PARWCC!

 

View in browser
Are you up to date on LinkedIn best practices? Want to earn even more credibility on this pivotal platform? Join our next LIVE Certified Digital Career Strategist cohort starting July 9th! This newly expanded program (used to be only 3 weeks, now it’s 5 weeks for the same price) lead by nationally recognized Robin Reshwan gives you the specialized expertise your clients need. 

 

Get your seat now! Our interactive session on July 24th will fill up fast – go behind the curtain with a recruiter’s inside viewpoint from the moment a job is opened to the second it’s filled. Explore how ATS and AI are used to screen candidates, and what hiring managers look for in the career documents you write.

 

Networking can be a trigger for your clients, do you know how to turn it into a proactive salesforce? Check out the blog below for actionable strategies to reframe the desperate and soul-crushing pleading into powerful value propositions that attract ideal opportunities.

  

Are your clients broken hearted over their careers? Read the article below in our “Things We Found Interesting” section to help protect their values. Also learn how AI use at work has doubled in 2 years especially among white collar employees.

 

Webinars and Sessions

 

July

 

Build a Proactive Salesforce

 


Help your clients ditch the “soul-crushing” job search and embrace a powerful new approach! Learn how to coach job seekers to reframe networking from desperate pleading into strategically building a personal salesforce. Discover how to empower them to develop a compelling value proposition, communicate their unique contributions, and leverage their network to attract ideal opportunities.
Read More

LinkedIn isn’t just a platform, it’s where career decisions are made. The Certified Digital Career Strategist program gives you the tools, strategies, and credibility to coach with confidence in today’s online landscape. Join nationally recognized career expert and LinkedIn strategist Robin Reshwan for a 5-week LIVE training series starting July 9th!
Learn More

Go Behind the Curtain

 

1:00 PM ET
Thurs., July 24

 

Get an insider’s look at the candidate experience—from the moment a job is opened to the final interview decision—through the eyes of a recruiter. This session will explore how recruiters use Applicant Tracking Systems (ATS) and AI to screen candidates, what they look for in resumes, cover letters, and LinkedIn profiles, and how platforms like LinkedIn Recruiter are used to proactively source talent. You’ll gain actionable tips on how to stand out.

 

Register Here

Things We Found Interesting

 


How to Protect Your Career Heart from Being Broken
Read More

Frustrated on LinkedIn? Use These Tips to Build Fruitful Connections
Read More

AI Use at Work Has Nearly Doubled in 2 Years
Read More

Member News and Updates

 

The results speak for themselves!

Professional growth isn’t a promise at PARWCC – it’s a proven outcome.

Our members aren’t just building skills: they’re building businesses, boosting income, and opening doors to new opportunities. From increased credibility to stronger client pipelines, the impact of joining our community is clear.

Our members report:

  • Greater confidence in their services
  • Higher earnings and stronger client demand
  • A supporting network that elevates their work
  • Renewed clarity and momentum in their practice

 

            

 

Professional Association of Resume Writers and Career Coaches
204 37th Ave N,  #112, St. Petersburg, FL 33704

Phone: (727) 350-2218
Email:
[email protected]
Website: https://parwcc.com

If you would like to unsubscribe: @@unsubscribe_url@@

 

 

What Coaches Need to Know About AI Asynchronous Interviews

The hopeful candidate is dressed for success in a suit and tie. He smiles at the camera, takes a calming breath, and clicks his laptop keyboard to start the interview. Within seconds, the mechanical voice of the interviewer glitches, repeating one phrase over and over. The candidate sits helplessly by, watching his opportunity dissolve in real time.

This viral social media clip reflects a growing trend: AI interview platforms like HireVue, myInterview, Talocity and Jobma are transforming the hiring process.  They use AI to conduct one-way interviews, score the recorded interviews, and provide insights to help companies see past ChatGPT-enhanced resumes.  According to a 2024 survey by Resume Builder,  48% of Fortune 500 companies are already using asynchronous and AI-assessed interviews in hiring.  A 2025 TestGorilla survey reported that 21% of employers in the US and UK now use generative AI tools during initial candidate interviews. Requiring candidates to complete an asynchronous interview is quickly becoming a routine part of a fully automated screening process.

In 2022, I began to see an increase in clients required to complete one-way interviews. Over the following years, many of those systems started to incorporate generative AI to score those interviews. My clients wanted to know what to expect, how to prepare, and how to ensure they “scored” well. I made it my mission to learn more – researching the platforms, booking demos, and interrogating any colleagues, friends or recruiters I knew who used the tools.

As with any interview, candidates need to be able to clearly articulate the value they bring to the role and their fit for the team. There are, however, additional considerations that are important  for these types of interviews. Here are five coaching adaptations I may make for clients preparing for AI-assessed asynchronous interviews:

  1. Just as ATS systems must accurately read every detail on a resume for the information to register, AI interview scoring systems must clearly hear everything a candidate says to evaluate it. I am more inclined to give feedback on vocal mechanics for these types of interviews; clarity, pace and diction really matter.
  2. Also like an ATS, the AI scans interview transcriptions for keywords. I help clients identify important phrases, and coach them on strategies to integrate those words and phrases naturally into their responses.
  3. The interview platforms are highly customizable. Companies choose hiring priorities, interview questions and time limits per answer. Some companies allow retakes; others don’t. I encourage my clients to time their answers carefully when practicing and prepare to have only one attempt.
  4. Likability is still important. Our natural inclination to energy match in conversations can result in low energy and robotic-sounding responses when speaking with a robot. I may offer recommendations to keep the voice energized and engaged: stand up, smile, practice speaking with an animated tone. It can help to visualize a specific person and imagine talking to them.
  5. I remind clients that once they make it through the automated system, a human will ultimately watch their recorded interview. Authenticity becomes a critical differentiator. It’s important to practice, but it’s also important to keep it real: speak conversationally, avoid the temptation to read notes, and make eye contact with your device’s camera.

AI-scored asynchronous interviews are gaining traction in many industries — notably technology, finance, healthcare, education, retail and hospitality. This trend has implications that will impact how we coach clients. Nuances among platforms and scoring rubrics will drive changes to interview preparation strategies. Clients have questions about data privacy and bias that we need to address, and the relevant laws vary by state. Interview coaches who invest the time to understand the mechanics, ethics and issues involved can give their clients accurate and data-based guidance.

In the high-stakes competition of a job interview, clients count on us to set them up for success no matter who – or what –  is on the other side. Jobseekers may interview with AI, but they are still hired by a human.  As interview coaches, we are perfectly positioned to help them prepare for both challenges: satisfying the algorithm and connecting with the human reviewing the results.

US Labor Market at a Crossroads: Slowing Growth, Rising Anxiety

The U.S. labor market continued its steady, but slowing, trajectory in May 2025, adding 139,000 jobs, according to the latest report from the Bureau of Labor Statistics. While the unemployment rate remained unchanged at 4.2%, a closer look reveals early warning signs that both workers and employers are entering a period of heightened caution.

Pacing Below Average

May’s job gains fall below the post-pandemic monthly average of 149,000, reinforcing a broader narrative: the labor market is cooling. Job growth has lost momentum in recent months, and revisions to prior data underscore this trend. March and April were adjusted down by a combined 95,000 jobs, chipping away at optimism around earlier gains.

Despite the steady unemployment rate, the labor force participation rate dipped to 62.4%, and the employment-population ratio declined to 59.7%. These indicators suggest more Americans are stepping away from work altogether – a sign that should not be ignored.

Sector Winners and Losers

Some industries remain resilient. Healthcare led the way in May, adding 62,000 positions. Leisure and hospitality followed with 48,000 new jobs, significantly above its monthly average. Social assistance roles grew by 16,000, reflecting ongoing demand for support services.

However, not all sectors fared well. Federal government employment shrank by 22,000 jobs in May alone and is down nearly 60,000 since the beginning of the year. This contraction reflects broader cuts and hiring freezes as agencies brace for uncertain funding and leadership transitions.

The “Locked-In” Workforce

Underneath the top-line numbers lies a more nuanced reality: American workers feel stuck. Despite relatively low layoffs, employee mobility has stagnated. Wage growth sits at 3.9% year-over-year, hardly enough to outpace inflation, and the fear of being caught in a layoff cycle has left many employees reluctant to change jobs.

This “locked-in” phenomenon is particularly pronounced among early-career professionals and workers in volatile sectors, such as technology and logistics. Employers, too, are hesitant to hire amid economic ambiguity, creating a standoff where neither side is willing to make the first move.

Immigration and Tariffs Stir Uncertainty

Two structural factors are quietly reshaping the labor market: declining immigration and renewed tariff pressures. Tighter immigration policies are constraining the labor supply in key sectors, such as agriculture, construction, and caregiving. Meanwhile, trade-related disruptions are driving up input costs and slowing business expansion plans.

Together, these forces are making it more difficult for the Federal Reserve and economic analysts to interpret labor market health, as the usual indicators (payroll gains, unemployment rates) no longer tell the full story.

Federal Reserve on Watch

With the economy still adding jobs and unemployment holding steady, the Fed is unlikely to shift interest rates dramatically in the near term. However, analysts note that policymakers are now paying closer attention to the unemployment rate than to job creation itself. A subtle rise in unemployment, especially if accompanied by shrinking participation, could signal deeper weaknesses ahead.

At the same time, policymakers are increasingly acknowledging the role of immigration in labor market dynamics. How the Fed weighs that factor into future decisions remains to be seen.

Looking Ahead: Steady, but Uneasy

The labor market is not collapsing, but it is changing. Job growth persists, yet hiring momentum is fading. Workers are staying put, not necessarily by choice, but by necessity. Anxiety is mounting in boardrooms and break rooms alike.

For job seekers, this means the need for strategic positioning is more critical than ever. For employers, cautious optimism must be balanced with agility. And for policymakers, the coming months will demand vigilance, and perhaps a willingness to adapt traditional economic models to today’s shifting workforce reality.

Return of the Referral Resume

I originally wrote about this in 2018, but it’s time for an update. At the time I said: “This whole “connected” society thing is cool, but I know a lot of people who view human interaction as a detached state, a necessary evil, or a little of both…I view it as a business opportunity. Actual human interaction is the original social media, more important today because fewer people are doing it well.” That part is still true.

For a referral-driven business like résumé writing, strategically building a community of great clients is more effective than relying on chance.

I frequently advise job-seeking clients to rethink the way they keep score, from “How many applications did you fill out today?” to “How many conversations did you have about your job search?” And it is frequently a struggle, the most common reasons being: 1) they are embarrassed because it appears that everyone in the world is working except them; 2) they have not maintained relationships with people who might be in a position to help. I get it. But avoiding those conversations is not the way to go.

Compare that scenario to your own business. Every client you have shows their résumé to at least a few other people, some of whom are future potential clients as well. At the end of the month, I like to identify the “high pleasure, high profit (HPHP)” clients, meaning they were cool to work with AND I was paid a fair price without any hassle (not necessarily the highest-priced service offered).

At the end of the quarter, my VIP list gets something no one else gets: 1) recognition as a valued client; 2) tools to help find more people like THEM that might be great candidates for my services.

The referral résumé sparks conversation with HPHP clients. In turn, they introduce your work to others who need it. It is meant to be discussed either on the phone or face-to-face with the person who represents an ideal ambassador for your brand. The conversation — as unconventional or uncomfortable as it might seem — is what mobilizes them.

You can see the sections and topics I chose; feel free to reveal any information you want. The 2018 version was two pages; my updated version is more streamlined. Some of you have pretty impressive accomplishments that boost your credibility in the industry; some of you have come from a diverse background that makes for an interesting story. The key is to focus on conversational topics…briefly.

How does that initial conversation with your HPHP client go? Something like this might work:

“I’ve enjoyed working with you and was wondering if you had time to talk to me about what parts of our process you found to be the most valuable. I have attached a copy of my referral résumé; it’s not meant to be shared, but I was hoping we could use it to brainstorm about who you know that might value the kind of work that I do. Would you be open to this?”

This is a cost-effective marketing investment. Every dramatic technical disruption reinforces the need for old-fashioned communication strategies that never go out of style. Just the name “artificial intelligence” tells you everything you need to know about its limitations. I’m a big AI fan, but it’s no substitute for real human connection. My HPHP conversations are 100% of my marketing budget.

What I said in 2018 still holds: strategic referrals are the cheapest, fastest, most reliable, and least luck-driven way to attract clients you love working with. Plus, it is grounded in simple behaviors: write a résumé about your business, choose who you want to read it, and have a conversation about it. Selling clients on the value of networking becomes more powerful when you become a model for its success.

Ice Floes

Right now, do you pivot or stay the course? Hunker down or rise up? The landscape seems to change not by the hour, but by the minute. As the current presidential administration continues to sow chaos throughout the global economy, it’s nearly impossible for business leaders to stabilize their footing for long enough to make a plan.

The best way I can conceptualize the situation is to compare it to an ice floe. The temperature is just about freezing, but the ice is thin. You may be fine if you stay where you are, but the ice feels shaky and unsteady beneath your feet. In the distance, you can see pieces breaking off and floating away. Do you wait for cracks to start appearing under you, or do you make a break for it?

At this moment in time, there is no good path forward. Everywhere you look, penguins are jumping into the water because something bad is coming. And then you see seals hunkering down by their holes, refusing to budge.

I can’t offer any certainty in a world that is so profoundly uncertain right now. But I can tell you what I think are some smart steps to take. My first observation is that the market hates uncertainty. Whether you’re receiving products from China and are directly impacted, or you paint houses for a living and the impact is indirect, the uncertainty in the market is going to affect you.

Talking to non-essential retailers, it seems like almost everybody is reporting that their stores have become ghost towns. A big driver in this change is people deciding to make major purchases to lock in prices before the tariffs affect supply lines — cars, dishwashers, etc. Consumers might not need these big purchases right now, but they’re taking money they would otherwise spend on non-essentials in a normal environment.

Adding to this uncertainty is the fact that swaths of the US economy are laying people off to cut costs in an unpredictable time. This leaves people unsure if they’ll have a job in a month, particularly in the public sector, where entire departments can be eliminated seemingly at random. All of this serves to create those cracks in the ice.

First and foremost, my advice is to get your cost structure as low as possible. I realize I’m talking out of both sides of my mouth: layoffs may cause further ripples, but unless you’re cash-rich and ready to weather the storm, get your costs in line. Jettison anything you’re questioning and be as tight as you can, because now is not the time to find yourself without a cash cushion.

At the same time, you have a responsibility to shepherd the emotional health of your team. Your team is just as unsettled as you are. Arguably even more so, actually, if they don’t have decision-making abilities and can only worry about the future of their careers. 

If your team has concerns because they see business going away or cuts tightening up or factory floors not running, you need to be up front with your staff. Tell them what you’re thinking and seeing, and give them whatever assurance you can. And if you can’t give them assurances, give them the truth. An uncomfortable truth will do a lot more to create stability and understanding than a comforting lie.

Nobody wants to tell someone that, yes, they could be laid off. But when you deliver that information, tell them what that looks like. In what situation would you need to reduce your workforce? How will you know when you’re at that point? Not only does this give your team some semblance of certainty, but it creates an environment where your team knows what a bad situation for them looks like and has the opportunity to at least try to prevent that from happening.

My final observation is that, while uncertainty incentivizes hunkering down and cutting costs, it also creates opportunity. Sam Walton always says that a recession is a great time to double down on market share. So if you’ve been looking at a new market, new customers, or new areas, now is a good time to reach out. Potential customers might be more open to receiving a message of lowering costs or delivering products faster, especially if your service team is based in the US.

Whatever your value equation is, look at how you can pitch in a chaotic environment to take some more market share. For better or worse, opportunities like this don’t come around all the time.

Above all else, do your best to stay in a good spot. That might be hiking, yoga, or just about anything else, but give yourself time to keep yourself balanced and centered. Nobody else is going to get you off the ice floe, and you have the best odds of success if you’re taking care of yourself.

I don’t see anything that will keep the ice from cracking. It’s just a matter of where and when, and how nimble you are at jumping away from the polar bears.

Respect the Boundaries of Networking

How natural it is for us to encourage our clients to “network.” But, are we educating them on how to network well? 

Before you answer “yes, of course!” let’s look at two definitions for that term. You’re about to read the one so many of our clients (and some of our colleagues) rely on. Sadly, it rarely works. It just increases our clients’ stress. Here is the meaning many people attach to networking:

Networking: A mutually mortifying ritual whereby people impose on every friend, relative, and total stranger, to ask for something none of them can give: a job.

No wonder those clients cringe inwardly at the thought. No wonder some of us are so frustrated when they don’t “do what we encourage them to do.”

Now consider this definition:

Networking: A natural preference for extending value to those who can reciprocate, without any immediate expectation of results, and without giving away the store.

The difference represents a boundary our clients should never cross. That boundary is imposition. Tasking a stranger won’t get results.

When our clients tell everybody in sight they are looking for a job, when they inquire of employees about whether their companies have openings, when they ask friends to “help them find a job,” they have crossed that boundary. When they do, the process shuts down.

Suppose you and I were longtime friends. And further suppose you are employed, while I am looking for a job. I ask you if there are openings in your company. You care about me and want to help. 

But I may well have put you in an uncomfortable position. That we are friends doesn’t mean you know how good I am in my career field. If you champion me, and I don’t work out, your brand has been damaged. We may be friends, but what you call a great job, might be a turnoff for me. There are too many chances for too many things to go wrong.

Now let’s consider the power, pleasure, and rewards that come with using the second definition. If I am going to offer true value best, it follows I must have a commanding brand. Building such brands is not only fun, it’s a wonderful source of revenue for your practice. (See “Your Unspoken Brand Speaks Volumes,” The Spotlight, September 2024, pp 12 – 13).

Once I have a powerful brand, it needs to be digitally visible. Making brands digitally visible through LinkedIn and elsewhere is also a source of revenue for your practice. (See “LinkedIn’s Flawed Brand Can Boost Your Clients’ Profiles,” The Spotlight, February 2025, pp 11 – 13.) Brands, even digitally visible ones, don’t run on autopilot. Guide your clients to find who they can exchange value with. Don’t ask clients to come up with specific names. Rather, ask what kind of professionals would fit into that category.

Let me use myself and my clients as examples. I don’t need colleagues in my LI network. We all know each other already. I need people who can help me and my clients beyond the knowledge we all share about our industry. 

Since I work with rising, senior, and very senior executives, my network includes enrolled agents (accountants specializing in Federal taxes), employment attorneys, staff for members of Congress, professionals who run think tanks devoted to international trade, organizational development professionals…you get the picture. Each of these experts can help my clients (through me) expand their value.

My clients grow their network by offering value to people in other fields. So my client, an executive director for a professional organization, can give a Congressional staffer insights into new trends in her industry. My international business development client helps a commodities trader understand how Chinese businesses work.

When my clients know what kinds of people in which career fields should be in their network, they search LI and professional organizations to find the best. Then they use LI profiles to find some commonality. 

My clients’ first contact with a potential new member of their network never relies on LI’s insipid, canned inmail that says: “Hi! I would like to have you join my network.” 

That’s not networking; that’s spamming. It will shut down most networking opportunities.

Here’s a sample Inmail from my client, a program manager in the aviation industry, to someone who might help her. She’s reaching out to a director of an air traffic control center:

“Jim:

As soon as I saw your LinkedIn profile, I made writing to you my first priority. 

Let me say right up front: I am not selling anything.

Because we are in related industries I wonder if we might learn from one another.

I guide programs that produce the latest in avionics. In a way, because you’re in air traffic control with the FAA, you are my ultimate customer. 

To serve you well in that capacity, I would value your reactions to a new transponder system we’re thinking about.

If that interests you, please suggest some days and times for us to talk. I’ll work hard to align my schedule with yours.

Janet”

Janet got an answer the next day. And her discussions with Jim continue to add value. As she looks for new program management opportunities, you can be sure her cover letter mentions her in-depth knowledge of the customer base. Jim, on the other hand, is much better prepared to join the discussion on how the air traffic control system must improve.

The best way to master networking is to exercise it yourself. My practice has run on networking for more than 30 years. As I find ways to help others, I learn what works and what doesn’t.

For example, years ago I wrote articles to post on LinkedIn. I uploaded to appropriate groups, the ones where my potential clients live. I never got more than 50 readers. Interest would peak for one or two days, and then the curve flat lined. 

Now I only post updates. I get 500+ views in a matter of days. Many clients find me through those posts. It’s wonderful to have pre-qualified people seek me out. 

That approach really pays off. 

My clients won’t stand for being directed to a faceless website (they call it an “automated brochure”). They want to speak with a human. They are not a “gold,” “silver,” or “bronze” package. They want answers that fit their needs. That’s why they go to my LI profile. 

Because I target my posts to markets in which my clients live, those who contact me are prequalified. When they see my brand on my profile they are presold. 

Compare that to my trying to “salt” my profile with “key words.” LI has more than one billion members! If they search for “career coach” they will get near endless matches! I am supposed to believe my set of key words is so exceptional searchers will find me first? Even if I place in the top one percent that would bury me among hundreds of competitors. 

The point? Key words aren’t brands. Key words don’t build networks.

Continue to help your clients build powerful brands. Guide them to become digitally visible. But also keep them from crossing the networking boundary. That way both you and they will enjoy great success.

In Session: The Missing Piece in Career Coaching – Mental Health Awareness

Let’s talk about something that too often gets left at the threshold of a coaching session: mental health. As a licensed Mental Health First Aid instructor and long-time career coach, I’ve seen firsthand the emotional layers that clients carry into our spaces—layers that too many coaches overlook, rush past, or simply don’t feel equipped to address. But here’s the truth: career coaching without mental health awareness is like trying to build a house with no foundation.

Career transitions are emotional. Period. Whether a client is dealing with rejection, burnout, imposter syndrome, or the loss of identity that can come with a layoff, those emotions show up long before the résumé gets opened. And when we skip the mental check-in—when we jump straight to goal setting—we risk coaching someone who’s emotionally underwater, expecting them to swim to shore with no life jacket.

Now let’s be clear: career coaches aren’t therapists, nor should we pretend to be. But that doesn’t mean we ignore mental health. In fact, it’s our responsibility to create emotionally supportive spaces and recognize when a client’s well-being is impacting their career progress. It means creating a safe environment for clients to say, “I’m not okay,” and knowing how to respond with empathy, presence, and support. It means recognizing when a client needs us to pause the job hunt and instead normalize what they’re feeling. That moment alone can be a breakthrough.

Mental health isn’t a sidebar—it’s central to whether a client can take risks, recover from setbacks, and move forward with confidence. Ignoring it means coaching from the surface. But when we integrate mental health awareness into our coaching, we empower our clients to address the real roadblocks—not just the résumé gaps, but the self-doubt, the overwhelm, the fear.

In every coaching session, there’s a choice point: are we building strategy on shaky ground, or are we grounding our strategy in self-awareness? Checking in on mental and emotional readiness is not just compassionate—it’s strategic. When clients feel heard emotionally, they’re more likely to engage, take action, and stick with the process. That’s the kind of transformation we’re really here for.

This isn’t just about being a better coach—it’s about being a more complete one. It’s about recognizing that the most effective coaching is human-centered, emotionally intelligent, and flexible enough to pause when a client needs support beyond our scope. And yes, sometimes the best coaching move you can make is a referral—not as a retreat, but as a powerful partnership in your client’s healing and growth.

I challenge you to ask yourself before each session: Is my client mentally ready to receive support—or do they need space to be seen first? That one question can shift everything.

Let’s keep this conversation going. Our clients don’t just need coaches—they need they need real support from people who show up with both heart and skill.

 

Here’s to mindful moves,

Felicia A. Shanklin, M.Ed., CPRW

Licensed Mental Health First Aid Instructor (Adult)
Balanced Harmony Master Series Director