Generative AI Master Series: Innovations for Career Services

Be Seen, Get Booked: Social Media for Career Pros Master Series

Live Series: Tuesday, November 10th, 17th and 19th, 2026 4:00 – 5:30 pm ET

What Is the Be Seen, Get Booked: Social Media for Career Pros Master Series?

You know your stuff. Your clients rave about you. But prospects can’t hire you if they’ve never seen you.

Sound familiar? “I never know what to post.” “I started strong, then life got busy.” “I’m not comfortable on camera.” “I posted for weeks and heard crickets.”

Michael Greco worked through all of it building The Weekly Consult, a career-advice series that earned 300,000+ views in nine months. In this three-part Master Series, he shows you the system behind it: how to mine the questions your clients already ask, package them in a recognizable format, and publish consistently without burning out or chasing viral posts.

You’ll do the work between sessions and leave with a finished Career Professional Visibility Playbook: your audience, your content pillars, a 30-day bank of ideas (several already drafted), and a 90-day plan you can actually keep.

Be Seen, Get Booked: Social Media for Career Pros Master Series

Member Cost: ^$349
Non-Member Cost: ^$399

(No certification included in this program)

What To Expect

Know exactly who you’re talking to: Define your ideal audience and the three or four topics you want to be known for.
Show up in the right places: Pick the platforms and formats that fit your audience, your schedule, and your comfort level.
Never run out of ideas: Turn client questions, common myths, and daily work into a steady stream of posts.
Use a 5-step post formula: Apply Problem → Perspective → Message → Content → Conversation to your own idea, live.
Write hooks that stop the scroll: Practice written, video, and story formats, and use AI without losing your voice.
Create your signature series: Design a recurring concept, like The Weekly Consult, that makes you instantly recognizable.
Post more often in less time: Set up a batching, repurposing, and scheduling routine that fits your calendar, and track the few metrics that matter.
Leave with a plan you’ll keep: Walk out with a 90-day visibility plan built around your business and your voice.

Program Deliverables

Career Professional Visibility Playbook

Session 1 — Visibility Blueprint: Define your target audience, visibility goal, three or four content pillars, preferred platforms and formats, professional boundaries, and initial ideas.
Session 2 — Build 30 Days of Content: Develop a bank of ideas, a possible recurring series, and several drafted or recorded pieces of content.
Session 3 — 90-Day Visibility Plan: Set a realistic posting schedule, content creation and repurposing process, audience engagement approach, and simple measures for reviewing results. Plus ready-to-use tools: a hook swipe file, a content pillar worksheet, a 90-day content calendar template, an AI prompt that turns a client question into a first-draft post in your voice, and Weekly Consult teardowns showing what worked and what didn’t.

Meet Your Instructor – Michael Greco

Michael Greco (MBA, PMP, CPRW, CDCS, CIC, MJSC) is the Founder of Greco Career Consulting LLC and the Director of Programs and Operations at PARWCC. He supports professionals through résumé writing, interview preparation, career coaching, and job search strategy and has worked with more than 500 clients.

Michael created The Weekly Consult, a recurring career advice series that generated more than 300,000 views in a nine-month span. He brings the practical lessons from building it to this Master Series.

Why PARWCC? Voices from our Community

The CPRW Certification is the benchmark for being a recognized résumé writer.

Investing in the continuous training and education provided by PARWCC makes me a trusted advisor…My hobby turned into a 5-figure business in one year because I invested in my education and received the career coaching credential from PARWCC.

Debraca R.

Agape Career Counseling Group

PARWCC’s extensive library of resources, networking opportunities, and career services insights have significantly enhanced my ability to deliver exceptional services to my clients…and equipped me to help job seekers achieve their career goals with confidence and expertise.

Dustin B.

417 Resume Renovators

I was fortunate to be a part of the 1st cohort of the Certified Student Career Coach (CSCC), and Dr. Saunders’ expertise, homework exercises, and her breadth of resources enhanced my understanding of the material by providing practical hands-on exercises.

Towanda W.

Coach for New Life

I’ve gotten so much value out of being part of this community! I love the monthly networking calls and webinars included in the membership, and attending the in-person Thrive! conference was truly a highlight of the year for me.

Tali S.

Bold Career Talk

“Here’s to the beginning… if you’re ready to dive in, I’m ready to share.”

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