The Operative Word is Artificial

One of the many advantages of being a PARW/CC member is a real understanding of the strengths and limitations of AI. Most of our clients lack those insights.

You can build an effective brand when you prove your products deliver better results than those produced by AI. 

Let me be very clear: We should never criticize AI or imply its users are less than capable.

What we can do, what we should do, is to show how you are extraordinarily well trained to leverage and build upon AI’s strengths.

We must be very sure about what AI’s limitations are. That’s not because we should criticize the tool or imply would be clients are somehow wrong on relying upon it. 

And that can come from looking at AI’s vulnerabilities. Our brands must lead prospective clients to see the value we offer. 

AI résumés represent mediocrity delivered near instantly on a grand scale. Let me explain. When someone uses AI to build their résumé, it relies on the Large Language Model. It can instantly scan hundreds of thousands of résumés. It learns from what it reads. And it guides the user to follow the path that knowledge has shaped.

People forget more than 95% of the résumés AI scans were not successful. As a result, AI learns and transmits mediocrity. Most users never consider that point. So, an AI draft appeals to the misinformed because they don’t know better and the resulting draft is pretty much uniformed job seekers expect.

AI can produce products that don’t sound like the author. That difference can torpedo interviews. After all, writing makes the author’s thought process visible. Hiring officials can detect the difference quickly.

AI can “hallucinate.” The system has been known to manufacture “facts” to support what it writes. Think of it as automated lying. No matter the source, a lie tars someone who cannot be trusted.

AI can resort to flattery. While that may temporarily build an author’s  confidence it won’t take long before that person becomes discouraged. Their reasoning can sound like this:

“AI has been congratulating me and encouraging me. So, I have been following its advice, but I am making no traction at all. I wonder what I am doing wrong?”

No wonder some AI driven job seekers become increasingly distressed.

AI can spray and the job seeker can pray but get no results. Flooding the market with résumés puts the author in the largest possible field of competitors. And it leaves no time for the due diligence that drives the most successful interviews. 

The bottom line: AI relies upon efficiency at the cost of effectiveness.

Now consider what you, as a careers professional, offer to offset the limitations you just read.

You are a trusted confidant. You always give your clients the best possible answers even if they don’t like them at first. And your answers are supported, not by yesterday’s data that fuels AI but by the latest insights you can find as a PARW/CC member. 

You never waste the clients’ time by concentrating upon the obvious or asking extraneous questions as AI often does.

You integrate every aspect of the job search. The résumé, the LI post, the networking guidance, the interview preparation—all these are developed with the entire, tailored campaign in mind.

Reassure prospects that AI can produce pretty good products. In today’s very competitive world, “pretty good” isn’t good enough. We don’t want any job seeker to struggle through a never-ending “pretty good career.”

AI offers efficiency you can’t match. You offer effectiveness your clients can’t do without.